CHICAGO--(BUSINESS WIRE)--Aaron Goldman, a ten-year digital marketing veteran, today announced the launch of his new venture, Connectual. The company promises to help businesses cut through the clutter of various interactive marketing solutions to make meaningful connections and drive revenue.
“The vision for Connectual is a rep firm connecting digital marketers, agencies, media companies, and technology providers,” said Goldman. “By leveraging my vast network and knowledge of the space, I’ll help companies grow by reaching their target audience with a compelling solution.”
Prior to founding Connectual, Goldman was VP, Marketing and Strategic Partnerships at Resolution Media, a leading search marketing agency. In his role on the executive team, Goldman helped guide the company through its acquisition by Omnicom Media Group while leading marketing and business development efforts for almost five years. Previously, Goldman ran the Midwest sales team at MaxOnline (now part of Ask.com/IAC), delivering digital marketing solutions to marketers and agencies for nearly five years.
Regarding the impetus for starting Connectual, Goldman added, “In today’s economy, interactive marketing is one of the few industries still growing and innovating. But, as the space fragments, marketers are having a tough time scaling their programs profitably. Meanwhile, agencies are under pressure to develop new business to offset client budget cuts. Likewise, media and technology companies are struggling to reach key decision makers with limited sales and marketing resources. Connectual is well-positioned to help each of these stakeholders identify and pursue opportunities for growth.”
Connectual is a rep firm dedicated to connecting the digital marketing ecosystem and driving growth for its inhabitants. Connectual digital marketing services include consulting and representation for marketers, agencies, media companies, and technology providers.