Fujitsu Launches Bazaarvoice Ratings & Reviews™ to Increase Sales and Enhance the Shopping Experience

First-hand Feedback at Provides Customers with Valuable Insight for LifeBook and Stylistic Mobile Computer Purchases

AUSTIN, Texas--()--Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that Fujitsu Computer Systems Corporation has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ at Now consumers and business professionals can easily access the authentic and credible opinions of their peers as they research Fujitsu LifeBook® notebook and Stylistic® tablet PC purchases, allowing them to make the smartest decision about the mobile computer that best fits their needs. By offering this valuable content directly on its eCommerce site, Fujitsu improves the shopping experience while also increasing site traffic and search engine rankings, and decreasing product returns and customer service calls.

Fujitsu, which added Ratings & Reviews in February of 2009 is also analyzing review content to identify areas of improvement for its products and services and feeding review data to the teams directly responsible for solution development. The company also plans to place this user-generated content at the center of its advertising and marketing initiatives this spring and beyond.

“Fujitsu strives to be a valued and trusted partner, and Bazaarvoice’s social commerce solution provides a valuable tool for gaining first-hand customer feedback,” said Paul Moore, senior director of mobile product management, Fujitsu Computer Systems. “With Ratings & Reviews, Fujitsu customers have an easy way to share their opinions and ultimately make better decisions about their purchases - both online and offline.”

Fujitsu selected Bazaarvoice as a risk-free way to incorporate user-generated content into the eCommerce experience through the industry’s most customizable technology, reliable and accurate content moderation, deep analytics, and detailed reporting. Fujitsu also found that Bazaarvoice’s personalized account management and proven best practices ensures a higher return on investment from ratings and reviews.

With Bazaarvoice Ratings & Reviews, Fujitsu customers can now share their feedback, experiences, and recommendations on its line of LifeBook notebook computers and tablet PCs. Customer ratings and reviews are listed “in-line” with the product listings and are also integrated into site search functionality to ensure that customers searching for a particular product will see its star rating in the search results.

“According to JupiterResearch, ratings and reviews are the top ranked online tools for driving consumer trust and loyalty, said Brett Hurt, founder and CEO of Bazaarvoice. “Fujitsu understands the importance of helping shoppers make the right purchase decision to meet their specific mobile computing requirements, and we are proud they selected Bazaarvoice to help them improve the online experience for their customers through authentic, user-generated content.”

About Fujitsu Computer Systems Corporation

Headquartered in Sunnyvale, Calif., Fujitsu Computer Systems is a wholly owned subsidiary of Fujitsu Limited (TOKYO:6702) committed to the design, development and delivery of advanced computer systems, application infrastructure software products, and managed services for the business enterprise. Through its TRIOLE(R) strategy, the company offers a complete line of scalable and reliable servers, storage and middleware solutions, high-performance mobile and client computers, as well as professional services. Fujitsu Computer Systems has established itself as a strategic solutions provider to the world's leading organizations by offering technology innovation, customer choice, exceptional product quality and reliability, as well as outstanding customer service. See for further information.

About Fujitsu

Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 160,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TOKYO:6702) reported consolidated revenues of 5.3 trillion yen (US$53 billion) for the fiscal year ended March 31, 2008. For more information, please see:

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™, Ask & Answer™, and Stories™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication.

Bazaarvoice's recent awards include the 2008 ClickZ Marketing Excellence Award for Best Social Media Marketing Platform and the Austin Business Journal's 2007 Tech Innovator Award. Bazaarvoice currently serves more than 350 eCommerce leaders including Borders, Dell, Macy’s, Office Depot,, PETCO, P&G, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX, and offices in London, Paris, and Singapore. For more information, please visit the company’s Web site at, read the blog at, or email

Fujitsu, LifeBook, Stylistic and TRIOLE are trademarks or registered trademarks of Fujitsu Limited in the United States and other countries.


Renee Newby, 757-651-6554


Renee Newby, 757-651-6554