FREMONT, Calif.--(BUSINESS WIRE)--Nexage (www.Nexage.com), a leading mobile advertising solutions provider, announced the availability of its AdMax Gateway for carriers and media companies. A major challenge to effectively monetizing content in the mobile space has been low Ad fill rates and effective CPMs. Mobile Ad fill rates are typically only 5-30%, so mobile content providers are losing as much as 95% of their potential Ad revenues. In addition, the Ads served may not yield the highest revenue because individual Ad Networks often have a limited inventory of high revenue, targeted Ads. AdMax Gateway, a patent pending technology, is the answer to these problems.
The AdMax Gateway is a commercially deployed Ad optimization and mediation service providing text, banner, in-application and video Ads with demonstrated higher fill rates and effective CPM than could be previously achieved. Every month AdMax powers tens of millions of mobile Ads for publishers such as Digg, CBS Sports, CBS Mobile, MyCorner, DivX, Versaly Entertainment, and others. It is a fully hosted, easy-to-use, and cost effective solution that enables companies to maximize their mobile Ad revenues.
There are three key elements to the AdMax solution: 1) it is integrated with and can serve Ads from all major Ad networks globally, in addition to those from the client company, hence there is a much larger Ad inventory than can be offered by any individual Ad Network; 2) AdMax uses a proprietary algorithm based upon multiple key criteria to determine which Ads will yield the highest revenue in response to an Ad request; and 3) it improves the effectiveness of Ad targeting, a benefit in attracting higher value Ads, by making use of user profile information, including information such as geographical location, operator, phone type, and other related information.
AdMax puts control back in the hands of the mobile content provider by enabling them to set preferences on the source, type, page location, and number of Ads being served. For example, AdMax allows publishers to serve Ad inventory sold by in-house sales before requesting Ads from external Ad Networks. A key benefit provided by the AdMax dashboard is detailed reporting, enabling them to view the performance of all the Ad Networks in one place.
"The AdMax Gateway enables media companies, carriers, and other mobile content providers to fully monetize their mobile channels," said Dev Gandhi, CEO of NEXAGE. "We are excited to offer this proven technology to companies worldwide."
"Nexage’s AdMax Gateway has increased our fill rates above 90%, increasing our mobile Ad revenues by 3 times," said Matt Feldman, CEO of Versaly Entertainment. "Our in-house sold Ads get the first priority and the remaining Ad spaces are filled by mobile Ad networks connected to AdMax Gateway."
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize Ad revenue from their mobile properties. Its leading product is the AdMax Gateway, a hosted Ad Optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video Ads with higher fill rates and effective CPM than could be achieved previously. Currently AdMax powers millions of mobile Ads per month for number of tier-1 publishers, broadcasters and operators.