Mobile Internet Usage on WiFi Widespread Across the US According to AdMob January 2009 Metrics Report

Requests More Than Doubled in Europe in the Last Year, Strong Growth in France, Germany, Italy, and Spain

SAN MATEO, Calif. & LONDON--()--AdMob, the world's largest mobile advertising marketplace, today highlighted widespread mobile Internet usage on WiFi in the United States and strong growth in Western Europe in its January 2009 Mobile Metrics Report.

Consumer usage of WiFi to access the mobile Internet is widespread across the US. The West and Northeast experienced heavier WiFi usage by population than the South and Midwest in January 2009. The states that generated the most WiFi traffic are California with 18 percent, New York with 14 percent, and Texas with 8 percent.

Other highlights from the January 2009 report:

  • Worldwide requests increased 8 percent month over month to 6.8 billion, led by double digit growth in Western Europe and Asia.
  • Traffic from Western Europe increased 132 percent in the last year to total 550 million requests in January 2009, with Spain and Italy growing the fastest.
  • The iPhone is now the number one device by usage in Western Europe with 21 percent share of total requests. This strong share reflects dramatically higher mobile Web and application usage by consumers and AdMob's strength on this device.
  • Nokia and Sony Ericsson are the number two and three manufacturers in Western Europe, with 22 percent and 17 percent share, respectively. Nokia continues to dominate the smartphone category with 11 of the top 15 devices.
  • Windows Mobile has 5 percent share of market in Western Europe with only one device, the Samsung i900, in the top 15. Worldwide the Windows Mobile OS has 8 percent share of smartphone requests.

Visit AdMob’s Metrics Report site (http://www.admob.com/metrics) to access the full January 2009 report, view past reports or to sign-up to get email notification when future reports become available.

AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

About AdMob

AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 4.5 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.

AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.

Contacts

AdMob
Nicole Leverich, 650-931-3944
nicole@admob.com
or
OutCast Communications for AdMob
Stephanie Pettinati, 415-345-4768
stephanie@outcastpr.com

Contacts

AdMob
Nicole Leverich, 650-931-3944
nicole@admob.com
or
OutCast Communications for AdMob
Stephanie Pettinati, 415-345-4768
stephanie@outcastpr.com