SocialWise Selects Bite Communications as Public Relations Agency of Record

Bite Tapped to Build Awareness for New eCommerce Payment System BillMyParents and Reach Key Consumer Audience of Teens and Parents

SAN DIEGO--()--Socialwise, Inc., a wholly owned subsidiary of ideaEDGE, Inc. (OTCBB:IDAE), a leading developer of integrated eCommerce products and services and social network applications, today announced that it has hired Bite Communications, the multi-channel technology PR consultancy, as its public relations agency of record to help launch its newest eCommerce online payment system for teens and parents, BillMyParents. In this role, Bite will lead a brand awareness campaign across traditional and social media outlets to formally introduce BillMyParents to consumer, investor and business communities, with a goal of driving traffic and building a robust user base. In addition, Bite will manage thought leadership and education campaigns targeted at parents and teens.

“Bite’s experience working with industry leaders in the online payments business, such as PayPal, was an important differentiator for us when selecting an agency to help us launch BillMyParents on to the national scene,” said Jim Collas, president and CEO of SocialWise. “Social media will also be a key element of our public relations strategy and Bite’s understanding, knowledge of and commitment to the medium was yet another reason that we chose them as our agency partner.”

BillMyParents is a safe and secure way for tweens, teens, and young adults to shop online without exposing their parent’s sensitive credit card information to risk. With BillMyParents, parents will be able to gain control over their child’s purchases, while giving kids the freedom they crave.

“BillMyParents is in a great position to tap into the underserved youth spending market,” said David Hargreaves, general manager of North America for Bite. “With 8 – 21 year olds projected to spend close to $70 billion each year, the growth potential for a company like BillMyParents – that provides control to parents and options for teens - is enormous. BillMyParents is a dynamic company with a unique value proposition—just the type of brand Bite likes to partner with.”

Bite is a communications consultancy with seven offices across the globe that has built its business on developing creative, results oriented campaigns for market-leading blue chip and fast growing emerging start-up brands including Apple, AMD, Facebook, Samsung and Sun Microsystems. For SocialWise, Bite will work directly with the executive team, and will be based out of its San Francisco and Los Angeles offices.

About Socialwise, Inc.

Socialwise, Inc. combines the explosive growth of targeted online commerce, application development, and group interaction by developing platforms that integrate traditional eCommerce products and services into the latest social network applications such as Gimme!™ and BillMyParents™. Socialwise™ also enables application developers access to its platforms and tools needed to build and integrate eCommerce transactions into their applications. Socialwise, Inc., a wholly owned subsidiary of ideaEDGE, Inc., is headquartered at 6440 Lusk Blvd., Suite 200, San Diego, CA 92121 and can be contacted at 858-677-0080 or www.ideaedge.com.

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.

Contacts

ideaEDGE, Inc. Media and Investor Relations Contact
Soames Haworth
858-764-4346
shaworth@ideaedge.com
or
Bite Communications Media Relations Contact
Casi Kneebone
310-601-7132
casi.kneebone@bitepr.com

Contacts

ideaEDGE, Inc. Media and Investor Relations Contact
Soames Haworth
858-764-4346
shaworth@ideaedge.com
or
Bite Communications Media Relations Contact
Casi Kneebone
310-601-7132
casi.kneebone@bitepr.com