H-E-B Underscores in New Ad Campaign its Commitment to Helping Texas Families through Tough Economic Times

Campaign Set to Kick-off During Super Bowl Sunday

SAN ANTONIO--()--H-E-B is choosing the biggest platform available – Super Bowl Sunday – to underscore its commitment to helping Texas families’ during these tough economic times. The new ad campaign, set to debut during the Super Bowl, focuses on H-E-B’s customers, employees (Partners) and local growers to communicate the message that no other retailer can compare to H-E-B when it comes to providing customers with low everyday prices, the best in product freshness and quality, and stores that are tailored for their community.

“We are very proud of the value and quality we provide to Texas families everyday in our stores. We were born in Texas, and so we understand the opportunities and challenges we face as a community,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising.

Basso went on to say, “With this campaign, we are highlighting our commitment to helping families weather this economic downturn without having to forgo quality and freshness, and the great H-E-B products they have come to rely on. There is no one better to tell this story than our customers, our employees and the local growers we support.”

The “No Store Does More” campaign launches on Sunday with a 60-second commercial that will air regionally during the big game, and features images that reflect H-E-B’s Texas heritage including a Friday Night High School football game, a Quinceañera celebration, a local farmer, H-E-B’s fleet of shrimp boats in the Gulf of Mexico, and several of its proud Partners and customers. The commercial spot will repeat throughout the year in both 30- and 15-second versions.

The full “No Store Does More” campaign features print, radio and television advertisements as well as in-store signage. It calls attention to the fact that H-E-B provides its customers with approximately $200 in in-store coupons and places thousands of items on sale every week.

Additionally, through its weekly Combo Locos and Meal Deals, H-E-B offers customers free products and big savings. Last year, customers received $64 million in free products through the in-store programs.

Customers also realize savings at H-E-B’s pharmacies through the H-E-B RX Rewards program where shoppers save on prescriptions and enjoy free health screenings and immunizations. The campaign also highlights H-E-B’s focus on supporting local growers.

“Being from here, we understand that Texans have a distinct taste for the products grown in our state. Nothing compares to the fresh strawberries of Poteet or Fredericksburg’s peaches. In supporting local growers, we support our great state,” said Basso.

About H-E-B

H-E-B, with sales of more than $15 billion operates more than 300 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 100th anniversary in 2005. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 70,000 Partners and serves millions of customers in more than 150 communities. For more information, visit www.heb.com.

Contacts

GDC for H-E-B
Marcie Casas, 210-223-2772
mcasas@gdc-co.com

Contacts

GDC for H-E-B
Marcie Casas, 210-223-2772
mcasas@gdc-co.com