SAN DIEGO--(BUSINESS WIRE)--JHG (formerly JHG Townsend), an interactive, marketing and public relations agency that helps companies use new techniques to engage audiences and drive results, today announced it is the public relations agency of record for On The Record Sports, a San Diego-based company that offers sports fans year-round multi-sport predictive-style games for both professional and college sports within an interactive social network. On The Record Sports joins JHG’s growing list of clients from the sports market, which also includes Yahoo! Sports, Rogers Communications and the Buffalo Bills.
JHG is providing digital and traditional PR services, utilizing the latest in social media and online techniques for On The Record Sports, to propel the company into the highly competitive fantasy sports market. JHG’s PR division launched On The Record Sports to the media and multiple target audiences nationwide on December 15, 2008.
“JHG has in-depth knowledge of the sports world and the hands-on experience needed to launch our brand and establish the company as a major player in the sports gaming industry,” said Mark De Philippi, CEO of On The Record Sports. “By partnering with JHG, we’re sure the latest strategies in digital PR will be employed to reach our target audience, increase user sign-ups and make our mark with games anyone can play.”
On The Record Sports’ players are able to compete year-round in multi-sport predictive-style games including professional and college football, the March basketball tournaments, racing, soccer and more. On The Record Sports combines fun, “in your face” fantasy games that allow fans to compete in head-to-head challenges and potentially win big prizes, including a $5 million prize for a perfect score on the NFL Championship Sunday Bowl Challenge game.
“On The Record Sports is truly an innovator and pioneer in the predictive-style sports game industry,” said Jayne Hancock, CEO of JHG. “The JHG team is proud to partner with game creator and president Jamie Kiskis and CEO Mark De Philippi, who both share our love and passion for sports.”
Unlike traditional fantasy sports, On The Record Sports is highly interactive with a social network component that allows players to post a profile, upload videos and photos, blog about their favorite teams, talk smack and compete head-to-head with their crew to see how much they know about their favorite teams.
Free Champions Club memberships are available at www.ontherecordsports.com until February 2, 2009. College basketball fans can prove how much they know their favorite teams and players when March Madness games go live in mid-March.
San Diego-based JHG is a collection of integrated marketing groups that empower client companies in sports and entertainment, technology, lifestyle and wellness to take full advantage of new techniques to engage audiences and drive results. JHG combines traditional communications with new technologies, such as interactive, mobile, digital public relations and other Web-based services, to create breakthrough marketing programs. Each of the three groups offer focused expertise or serve the needs of specific industries: JHG Townsend PR & Branding, JHG Interactive & Mobile, and JHG Sports & Entertainment. JHG clients include Qualcomm, MediaFLO USA and MediaFLO, National University System, Rogers Communications, Toshiba America Electronic Components, Inc., Continuous Computing, Sendio, TelCentris, and many more.
The rules of marketing are changing. And we’d love to help you embrace the change. For more information, visit www.jhg.com or call 1.858.457.4888.