BURLINGTON, Vt.--(BUSINESS WIRE)--As the election heats up throughout the country, people are finding that there’s more to choosing a new president than meets the eye; there is also the belly.
On the evening of November 4th, from 5 – 8 pm, Ben & Jerry’s ice cream Scoop Shops will be giving away free scoops across the nation. “Originally, we planned to give free scoops away just to those who voted. We found out afterwards that certain laws may not allow it. So instead we’re celebrating our election with a national party,” said Walt Freese, Chief Euphoria Officer of the Vermont based ice-cream maker. “Democracy never tasted so sweet,” added Freese summing up the effort.
The company that doesn’t shy away from taking a position against recombinant Bovine Growth Hormone, cloned animal products in the food supply, and imbalanced Federal spending priorities is no stranger to political action. “We have been asking people to be politically active for a long time,” Freese said, emphasizing that the most important thing is that people get out and vote. “Even though we’re giving scoops away to everyone, regardless of whether they vote or not, we hope they still take part in their civic duty.”
The company is also proud to be partnering with Facebook.com to offer free virtual scoops online with the popular web site.
Just like voting, the rule is one per customer when it comes to our November 4th free ice cream giveaway. For more information contact your local Ben and Jerry’s Scoop Shop. A full listing is available on line at www.benjerry.com.
About Ben & Jerry’s
Ben & Jerry’s Homemade, Inc., the Vermont-based manufacturer of ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000 investment ($4,000 of which was borrowed). They soon became popular for their innovative flavors, made from fresh Vermont milk and cream. The company currently produces a wide variety of super-premium ice cream and ice cream novelties, using dairy products from a Vermont dairy cooperative and high-quality ingredients. The company is committed to using milk and cream from cows that have not been treated with the synthetic hormone rBGH, and states its position on rBGH on its labels. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry Scoop Shops, restaurants and other venues.
Known not only for their funky flavor names like Cherry Garcia, New York Super Fudge Chunk, and Phish Food, but for their dedication to social causes, the company operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community. A wholly-owned autonomous subsidiary of Unilever, Ben & Jerry’s contributes a minimum of $1.1 million annually through corporate philanthropy that is primarily employee led. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s fabulous flavors and social mission initiatives, visit www.benjerry.com.