CORVALLIS, Ore.--(BUSINESS WIRE)--Strands, a leading developer of social recommendation technologies, today announced that SkyMall, a leading multi-channel, direct marketer, has selected Strands Social Recommender™ to power personalized product recommendations on its retail Web site, http://www.skymall.com, heading into the important holiday shopping season.
SkyMall currently sells more than 7,500 distinctive gifts, gadgets and home innovations through its Web site, and plans to increase its selection of products in the coming months. The SkyMall brand is well known amongst travelers, who appreciate the innovative, unique products on sale through the SkyMall in-flight catalog and online at SkyMall.com. Strands Social Recommender™ will enhance the SkyMall shopping experience by providing each visitor with highly relevant social recommendations to help them discover products they might like based on their tastes, online behavior and intent.
“SkyMall was looking for a strategic partner that could provide precise and tailored recommendations while keeping pace with our rapid growth,” said Christine Aguilera, president of SkyMall.
Strands Social Recommender™ enables online retailers to tap into potential sales by recommending what online consumers want based on the tastes expressed by their online activities. The platform is fully scalable and content-agnostic, delivering relevant suggestions to first time users as well as providing filtered, personalized results based on individual taste profiles for return visitors.
“We are thrilled to add SkyMall to our expanding client roster,” said Dr. Francisco Martin, Strands’ CEO and founder. “Strands Social Recommender™ is built to scale as our customers grow, and SkyMall is a perfect example of a successful site that needed a flexible, scalable solution to recommend the right products at the right time to customers. Personalized recommendations have been proven to have a profound impact on customer purchase behavior, and we are confident that using Strands will translate to increased sales, higher levels of customer satisfaction and greater customer loyalty for SkyMall.”
Founded in 1990, SkyMall is a multi-channel specialty retailer that provides a large selection of premium-quality products and services to consumers from a wide variety of merchants and partners. SkyMall is best known for its in-flight catalog, which is available on more than 90% of all domestic airlines, reaching approximately 650 million domestic airline passengers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs. Visit SkyMall's Web site at www.skymall.com.
Strands develops technologies to better understand people's tastes and help them discover new things they will like. Strands has created a social recommendation engine that provides real-time recommendations of products and services through computers, mobile phones and other Internet-connected devices. The company provides these services across three verticals including personal finance (money.Strands.com), social media (lifestreaming site Strands.com) and business solutions (Strands Social Recommender™). Strands was founded in 2003 by Francisco J Martin, an expert on sequence analysis who recognized the need for a recommender engine that understands people's “taste profiles” and makes recommendations based on those profiles, as opposed to other approaches that make recommendations based on someone’s purchases or ratings. Strands is a venture backed, privately held company headquartered in Corvallis, Oregon.