NEW YORK--(BUSINESS WIRE)--Niche Media, the country’s preeminent regional magazine company with the largest network of city-specific luxury publications in the US, announces the appointment of Editorial and Creative Directors; the expansion of its Custom Publishing division; the sealing of a major deal with Taubman Centers to produce custom publications for their top upscale retail centers for 2009; and increases in publication frequency for 2009.
“Over the past two years, Greenspun Media Group has taken an aggressive approach to expansion, acquiring Niche Media, the Ocean Drive Media Group, and Philadelphia Style magazine, operating them under Niche Media,” said Michael T. Carr, president of Greenspun Media Group. “We have now restructured the organization, eliminating redundancies that are the natural result of these acquisitions, and integrating the organization into a more efficient operation.”
Niche Media CEO and Founder Jason Binn added, “We have seen our revenue grow more than 10 percent for the year, with much of this growth occurring in the second half of 2008. Our new integrated operation will enable us to be a stronger company and to stay strategic in our expansion.”
Jerry Powers, President of Niche Media, said, “Custom Publishing has been and continues to be an incredible asset to building our revenues and aligning us with some of the most respected and prominent entrepreneurs and brands in the country.”
Niche Media’s Custom Publishing Group, which currently produces Art Basel, Bal Harbour Shops, Miami Dining Guide, Trump, Venetian Style, and Wynn Resorts Las Vegas, moves into 2009 as part of a new alliance with the Taubman Centers, creating stylish biannual publications for their top retail centers, including the Beverly Center, Los Angeles; Cherry Creek, Denver; the Mall at Short Hills, New Jersey; the Pier Shops at Caesars, Atlantic City; and International Plaza and Bay Street, Tampa. Niche Media will also continue to expand its relationship with Wynn Resorts with the launch of Wynn Macau and, based on the successful partnership as an official partner for the 2007 Super Bowl Host Committee Party, is gearing up to produce the official magazine for the 2010 Super Bowl Host Committee.
After serving as Editor in Chief and Art Director of Ocean Drive magazine for more than a decade, Glenn Albin and Carlos Suarez have been promoted to Editorial Director and Creative Director, respectively, and will be relocating to New York City to work in the company’s new 45,000-square-foot corporate headquarters effective January 1, 2009. In their newly created roles, Albin and Suarez will be responsible for staffing up the editorial teams in local markets, and building and strengthening each publication’s local presence. Prior to working at Ocean Drive, Albin served as Managing Editor of Interview magazine, where he worked under Andy Warhol from 1980 to 1988. Suarez came to Ocean Drive after serving as Art Director at a division of the Tribune Company. Florida InsideOut Editor in Chief Sarah Harrelson has been promoted to the role of Editor in Chief at Ocean Drive magazine, and Florida InsideOut will be incorporated into Ocean Drive through the creation of a shelter section to accommodate those advertising clients and readers.
Frequency increases will also occur in the year 2009 for the following titles: Boston Common, Capitol File, and Philadelphia Style, which will each expand from six to eight issues per year, and Los Angeles Confidential, which will expand from eight to 10 issues per year.
An exclusive agreement has been formed with the Travel Channel to work directly with our editors to serve as “authorities” in the markets in which both Travel Channel shows and Niche publications are produced. This will provide another platform on which to build relationships with editors, advertisers, and readers in our communities.
Ocean Drive magazine has just opened a 4,000-plus-square-foot, technologically advanced studio for video and still photography in the hot new design district in midtown Miami, making it the premier site for cutting-edge art.
About Niche Media Holdings: Niche Media, a subsidiary of Greenspun Media Group, was founded in 1992 and is the country’s preeminent regional magazine company, with the largest network of city-specific luxury publications in the United States. Niche Media consistently delivers the finest editorial content and advertising to a controlled group of influencers with the highest disposable income in each city. Niche Media reaches readers who maintain annual household incomes of at least $250,000 and have liquid assets in excess of $1 million, making the pages of these glossies some of the most valuable real estate in publishing. Additionally, the company brings its publications’ pages to life with more than 500 dynamic A-list events across the country each year. With more than 300 full-time employees, Niche Media exceeds 30,000 pages annually, and its titles have a combined annual distribution exceeding eight million copies. Niche Media’s titles provide advertisers and marketers with a direct connection to the most desirable markets across the country.