Eva Mendes Launches Home Décor Brand Exclusively at Macys

Vida Bedding Collection Features Bold Bedding Designs Offering Everyday Luxury for the Home

Eva Mendes and Macy's today announced the launch of an original home decor line, Vida. The collection will debut with five bedding styles, including Bettina featured here, and will be exclusively available at Macy's stores and on macys.com beginning in mid-September. (Photo: Business Wire)

NEW YORK--()--Macys (NYSE:M) and Eva Mendes today announced the exclusive launch of an original home décor line, Vida, created with her partner George Augusto. Vida will initially offer five vibrant bedding styles featuring rich colors, dramatic patterns, the highest-quality fabrications and romantic touches, all at an affordable price. The Vida line is available at Macy's stores and on Macys.com beginning in mid-September.

Vida is about easy luxury the colors, fabrics and textures that I live and love, brought to life in a stylish, comfortable and affordable way, said Eva Mendes. Im excited to partner with one of the strongest names in the retail industry and to see my passion for design come to life.

The new Vida bedding collection includes:

Bettina -This saturated mix of warm colors is available in a four-piece bedding set, which includes a comforter, bedskirt and two standard shams, and the four-piece completer set featuring two decorative pillows and two Euro shams.

Queen size four-piece bedding set: $340

Completer Set: $100

Isabella -An elegant combination of gold and rich shades of mocha, this pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams.

Queen size four-piece bedding set: $340

Completer Set: $100

Rosa - Combining the luxury of gold tones and ornate embroidery, this pattern is available in a micro Sateen four-piece bedding set featuring a comforter, bedskirt and two standard shams, and a four-piece completer set that includes two decorative pillows and two Euro shams.

Queen size four-piece bedding set: $425

Completer Set: $100

Kalia The romantic detailing of Kalia provides a dramatic accent to any bedroom and is available in a four-piece bedding set with a comforter, bedskirt and two standard shams.

Queen size four-piece bedding set: $340

Completer Set: $100

Jayde - Bringing the vibrancy and beauty of nature indoors, this floral pattern is available in a four-piece Jacquard bedding set featuring a comforter, bedskirt and two standard shams. Please note, this bedding style will only be available in Florida stores.

Queen size four-piece bedding set: $340

Completer Set: $100

Additionally, Vida will offer sheet sets on macys.com in both ivory and gold for easy coordination with any of the bedding collections. Queen-size sheet sets will retail for $130, and are also available in King and California King sizes.

Macys partnership with Eva Mendes represents our continued dedication to offering customers the most diverse and compelling family of brands in fashion and home, said Tim Adams, Chairman and CEO of Macys Home Store. Vida will have a broad appeal with its modern take on classic designs for the home at an affordable price, not to mention the star power of Eva a talented and respected name in the fashion and entertainment world.

Mendes will make appearances at select stores to celebrate the debut of her new line, with the first events at Macys Dadeland in Miami, FL, and Macys Aventura in Aventura, FL on September 20th.

The exclusive launch of Vida coincides with Macys 150th birthday celebration this fall.

About Vida

Vida is created and designed by Eva Mendes and George Augusto in partnership with Maytex, and will be produced and distributed exclusively to Macys.

About Macys

Macy's, the largest retail brand of Macys, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macys stores are operated by four regionally based retail divisions Macys East, Macy's Florida, Macy's Central, and Macy's West and an online store at macys.com.

For Macys media materials, please visit our online pressroom at www.macys.com/pressroom.

Contacts

Macys
Holly Thomas, 646-429-5250
holly.thomas@macys.com

Contacts

Macys
Holly Thomas, 646-429-5250
holly.thomas@macys.com