Upromise Launches First National Paperless Coupon Program

Aquafina FlavorSplash®, Charmin®, Huggies® and Spray n Wash® among 20 National Brands to Offer Consumers up to $25 a Month in College Savings

(Graphic: Business Wire)

NEWTON, Mass.--()--At a time when Americans are searching for ways to save, Upromises new eCoupons make finding and redeeming grocery savings easier than ever through the first nationwide, paperless coupon program. Upromise has brought together leading consumer brands such as Aquafina FlavorSplash, Charmin, Huggies and Spray n Wash and 21,000 grocery and drug retailers across the country to add a new way to help consumers set aside money for college. With up to $25 in value each month, eCoupons provide a new way for Upromise members to add to the $450 million dollars they have received in college savings rewards since 2001.

Upromise consumers are digitally savvy and enjoy finding ways to save, said Patti Mandel, director of consumer services at Reckitt Benckiser. The eCoupon program is an unprecedented way for us to help consumers earn and set aside money for college while driving brand trial and loyalty.

Each month, new eCoupons will be available and can be used by clicking on participating products at www.Upromise.com/eCoupons. Each eCoupon is then automatically linked to a members registered grocery or drug store cards and can be redeemed for college savings in their Upromise account upon purchase of those products in-store. Key benefits of Upromise eCoupons include:

  • Fully electronic with nothing to clip, print, file, remember or carry;
  • Consumers can email or print a list of their eCoupons as reminders of saving opportunities;
  • Up to $25 a month in college savings offers and new eCoupons every month on everything from household essentials such as toilet paper and cleaning products to baby food and dairy products;
  • Hassle-free check-out with no extra steps for the consumer or the cashier; and
  • Environmentally friendly with no paper needed for redemption.

With the current down economy, coupon use is on the rise. In a recent ICOM Information & Communications survey, 67% of respondents said they are much more likely to use coupons during a recession and 58% of consumers responding see their coupon use increasing if they could download a coupon from the Internet and have it automatically connected to an electronically swiped frequent shopper card. Of that 58%, 35% said they are much more likely to use a paperless coupon.1

Consumers love coupons and we have the unique ability to make them easier to redeem than ever before by offering national savings on everyday products in a way that fits with their current shopping habits, said David Rochon, president of Upromise. For manufacturers, Upromise eCoupons is an exciting new national electronic platform to drive customer use and foster brand loyalty in a highly cost-efficient, environmentally friendly manner.

About Upromise

Launched in April 2001, today Upromise is the largest private source of college funding contributions in America, with more than 9 million members and $450 million in member rewards. Membership is free and can help families save money for college while making everyday purchases of products and services at more than 21,000 grocery and drug stores, 14,000 gas stations, 8,000 restaurants, as well as thousands of retail stores, and more than 600 online shopping sites. Upromise partners include Citi®, ExxonMobil Corporation, Bed Bath & Beyond®, McDonalds®, JCPenney.com, LandsEnd.com, Sears.com, and hundreds of others. Upromise also makes it easy for families to start their own college savings strategy through tax-advantaged 529 college savings plans offered through Upromise Investments, Inc. or by using Upromise contributions to help pay down eligible student loans. Upromise is a wholly owned subsidiary of SLM Corporation (NYSE: SLM), commonly known as Sallie Mae, the nations leading provider of saving-and-paying-for-college programs. Upromise is headquartered in Newton, Mass., and has more than 350 employees. For additional information, visit www.Upromise.com.

1ICOMs nationwide survey of U.S. households about coupon use in a recession was conducted in mid-February (2008). The survey results are based on 1,526 responses. The online survey was sent to 40,000 households in the ICOM Shoppers Voice database.

Contacts

Upromise, Inc.
Debby Hohler, 617-454-6741
DHohler@upromise.com
or
Mullen for Upromise
Angela Giovanello, 978-468-8921
Angela.Giovanello@mullen.com

Contacts

Upromise, Inc.
Debby Hohler, 617-454-6741
DHohler@upromise.com
or
Mullen for Upromise
Angela Giovanello, 978-468-8921
Angela.Giovanello@mullen.com