NEW YORK--(BUSINESS WIRE)--As the company gears up for a season-long celebration of its milestone 150th birthday, Macy’s (NYSE:M) today revealed a first glimpse of the star power behind the celebration with a series of commemorative photos shot by famed Rolling Stone photographer Mark Seliger. Inspired by Macy’s storied heritage, the series of celebrity designer prints – featuring Christina Aguilera, Martha Stewart, Tommy Hilfiger, Donald Trump and Calvin Klein – nod to Macy’s iconic events and to the brand’s fashion and lifestyle significance.
“This is an incredible milestone for Macy’s,” said Peter Sachse, president of Macy’s Corporate Marketing. “There will be big celebrations and moments throughout the remainder of 2008, but what better way to kick off our 150th birthday festivities than with some of today’s most popular stars and designers paying tribute to Macy’s most revered and long-standing icons – all shot through the extraordinary lens of one of America’s most talented photographers.”
A special collection of five high-concept images, each photo in the series is inspired by the Macy’s brand, including Christina Aguilera representing Macy’s Flower Shows, Tommy Hilfiger for Macy’s Fourth of July Fireworks, Donald Trump for Macy’s Thanksgiving Day Parade, Calvin Klein for Macy’s fashion portfolio and Martha Stewart for Macy’s lifestyle and holiday significance. The images will be on larger-than-life display at Macy’s stores across the country, as well as in special marketing vehicles that will roll out throughout the fall and holiday season.
"It's been a privilege to collaborate with Macy's for its 150th anniversary and to work with such great talent, like Calvin Klein and Tommy Hilfiger, who are icons in the fashion world; Christina Aguilera, who is one of the most important voices in popular music; and Martha Stewart and Donald Trump, who are just about as much of American icons as you can get, next to Macy's of course," Seliger said.
Macy’s opened on October 28, 1858 as a fancy dry goods store on the corner of 14th Street and 6th Avenue in New York City. Today, the brand is 800 stores strong and the leading national department store retailer in the U.S. Over its 150 year history, Macy’s has become a pop culture influence with the world’s largest store at Macy’s Herald Square in Manhattan, beautifully ornamented and merchandised stores in all major U.S. markets, and mega fashion and holiday events that garner audiences in the millions.
Macy’s will celebrate its 150th birthday throughout the fall and holiday seasons, with spectacular events, commemorative product, exciting new exclusive brand launches and special advertising, marketing and programming content.
JWT New York collaborated with Macy’s on this campaign.
About Mark Seliger
Mark Seliger is an editorial photographer who was born and raised in Texas. He currently lives and works in New York City, and is under contract to Condé Nast Publications, where he has shot numerous covers for Vanity Fair and GQ. Prior to this, Seliger was the Chief Photographer for Rolling Stone (1992-2002), where he shot over 100 covers. Other editorial clients he shoots for frequently are Italian Vogue and L’Uomo Vogue.
This fall, Seliger will publish a compilation of photographs of musicians taken over the last 20 years called Mark Seliger: The Music Book (teNeues). He has published several other books over the last decade.
Seliger’s work has been displayed in museums and galleries around the world, and his photographs have won countless awards from such esteemed awards committees as The Society of Publication Designers, The Alfred Eisenstaedt Award, Communication Arts, American Photography, and Photo District News.
Macy's, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy’s stores are operated by four regionally based retail divisions – Macy’s East, Macy's Florida, Macy's Central, and Macy's West – and an online store at macys.com.
For Macy’s media materials, please visit our online pressroom at www.macys.com/pressroom.
Enclosed is a 150th commemorative series of photographs shot by renowned photographer Mark Seliger and inspired by the Macy’s brand. It features some of our favorite designers and stars each representing Macy's in an iconic way.
Christina Aguilera photographed by Mark Seliger, inspired by Macy’s Flower Shows
Premiering at Macy’s in California as the first department store flower show in 1946, the event has now evolved into one of Macy’s most beloved traditions. From grand displays of colorful creations to a myriad of cultural and community activities, Macy's flower shows make an indelible mark on customers each year.
Tommy Hilfiger photographed by Mark Seliger, inspired by Macy’s Fourth of July Fireworks
Macy's 4th of July Fireworks is the nation's largest display of pyrotechnic firepower celebrating Independence Day. This year's event marked the 32nd year that Macy's has presented this awe-inspiring show featuring more than 1,100 shells per minute from six barges at two locations on the East River in New York City.
Donald Trump photographed by Mark Seliger, inspired by Macy’s Thanksgiving Day Parade
The Macy's parade continues to put on one of the biggest shows in America, this year celebrating its 82nd year as one of the country's most beloved family traditions. With more than 10,000 participants, including the one-and-only Santa Claus, each year the parade brings the magic of the season to life for more than 50 million viewers across the nation.
Please visit www.macys.com/pressroom for the most up-to-date information on all of Macy's 150th celebrations from July through December 2008.