NEUILLY-SUR-SEINE, France--(BUSINESS WIRE)--
M6 Group (Paris:MMT), through its subsidiary M6 Web, acquired 100% of Cyréalis, that runs websites like Clubic.com, Jeuxvideo.fr, Neteco.com and Achetezfacile.com.
Thanks to this acquisition, M6 confirms its willingness to develop a first rank Internet platform, and becomes one of the 15 most visited websites in France, with a cumulative monthly audience of 8.9 million unique visitors1.
Integrating Cyréalis’ teams Internet know how will enable M6 to keep on developing websites related to its channels and programmes (m6.fr, m6Replay.fr…) on the one hand, and to strengthen its thematic websites offer on the other hand, thus consolidating the two main pillars of the Group’s Internet offer.
In order to implement this strategy, both Cyréalis founders Jerry Nieuviarts and Nicolas Rosset-Lanchet will join M6 Web’s Executive committee. This acquisition will also allow both groups to implement numerous synergies, through the development of common tools and resources. Cyréalis office in Lyon will be maintained.
Moreover, this operation will enable M6 Publicité to increase its coverage in terms of targets and power. M6 Publicité will thus add Cyréalis’ websites to its portfolio of websites managed and be able to offer more precisely targeted services to the advertisers.
From now on, almost 1 web user out of 3 gets information, entertainment or is able to communicate from websites managed by M6 Publicité.
Last but not least, this acquisition will help M6 Web to diversify its online sources of revenues thanks to the price comparison search engine Achetezfacile, whose affiliation revenues will complete the ad revenues.
Nicolas de Tavernost, M6 Group Chairman of the Management Board has stated:
« Thanks to Cyréalis acquisition, M6 will keep on targeting a profitable growth and reinforcing its Internet offer in order to become one of the Web’s major actors, with a strong and diversified contents and services offer. The Group is pleased to welcome the two founders, whose experience and success will be an asset to M6 Web ».
Jerry Nieuviarts, Chairman of Cyréalis has declared :
« We have transformed Cyréalis in one of the main Internet independent actors in France and are proud to join M6 Group, one of the main media actors that has implemented a true diversification strategy and whose experience and complementary know how in contents will allow us to increase the monetisation of our audience and brand portfolio ».
Cyréalis was founded in Lyon by Jerry Nieuviarts and Nicolas Rosset-Lanchet with the creation of Clubic.com website, high tech information magazine and download site. As of 2001, the Group has developed its own price comparison tool, Achetezfacile.com, which made Cyréalis the only Internet player with its own integrated price comparison device, and then, an experience of Internet audience monetisation. Later on, Cyréalis increased its thematic websites offer, in gaming with Jeuxvideo.fr and in e business information with Neteco. By doing that, Cyréalis managed to create a stable business model, sustained by advertising revenues thanks to its editorial websites and their CPT (cost per thousand) revenues on the one hand, and by CPC revenues (cost per clic) thanks to its price comparison website. Cyréalis accounts today for 5,3 million unique visitors per month1, mainly 15-35 year old men and over. It has been profitable since its creation in 1997, and in 2007 the company posted revenues of 6.9 M€ and 3.0 M€ operating profit.
M6 Web is M6 Group’s subsidiary in charge of new technologies developments. Besides its activities in mobile – particularly the M6 Mobile by Orange offer that displays 1.1 million subscribers – and games, M6 Web also developed a strong Internet websites offer, that now reaches 5.8 million unique visitors1. These websites are organised around programmes and channels, and allow to build on the Group’s channels success and to increase the volume of contents in connection with TV programmes, thematic websites with rich and loyalty driving contents, and community websites among which a video sharing service. The interactivity activities account for 73.8 M in revenues in 2007 and 19.8 M€ in EBITA.
M6 Métropole Télévision is listed on Euronext Paris, compartment A Code MMT, code ISIN : FR0000053225
Limited company with a board of directors and supervisory board, with a capital of €51,973,876- 339 012 452 RCS Nanterre
1 Source audiences : Nielsen Netratings, March 2008