The Guild and Knock Off Take Top Honors at the Greenlight Awards

The Guild Selected for Best Original Production; Knock Off Named Best Original Series Idea in Industrys First Digital TV Series Competition

Felicia Day (2nd from left) and members of the cast and crew of "The Guild," the Greenlight Awards winner for "Best Original Production" (Photo by Mary Sledd)

SXSW 2008

AUSTIN, Texas--()--ON Networks® (ON), in partnership with South by Southwest (SXSW) Film Conference and Festival, announced the winners of the Greenlight Awards (, the industrys first competition to recognize the next great, original digital series. The winners were selected from among the more than 200 entries in two categories Best Original Production and Best Original Series Idea. The winners included:

Best Original Production:

  • The Guild A comedy series that follows the lives of a misfit group of six computer role-playing game addicts and their interactions on and off-line. The show is written by Felicia Day, directed by Jane Selle Morgan, and produced by Felicia Day, Kim Evey and Jane Selle Morgan.

Best Original Series Idea:

  • Knock Off A show written by Brandi-Ann Milbradt of Montreal, Canada, in which each episode finds three young, hip fashion designers who help viewers to knock off their own versions of the most sought-after clothing and fashion accessories.

A prestigious panel of industry judges chose the winners from hundreds of entries encompassing a variety of genres. The panel of judges included actor Luke Wilson, indie writer/director Richard Linklater, HD pioneer Randall Dark, Internet show creator Joe Swanberg, film producer Michael Uslan, TV industry reporter Daisy Whitney, Epic-Fu host and producer Zadi Diaz, SXSW Film Conference and Festival producer Matt Dentler, and Xbox Live Global Marketing executive Peter Orullian.

In addition to receiving cash awards, the winners will also have an opportunity to develop and distribute their shows through ON Networks and its worldwide syndication partners. This includes an exclusive, one-month syndication deal on Xbox LIVE, the online gaming and entertainment network for the Xbox 360 game console.

Our winners and finalists represent some of the best original and professionally-produced shows for digital TV, said Jen Grogono, co-founder and Chief Content Officer for ON Networks. We look forward to working with this talented group of content creators to green-light their shows and distribute them across a variety of screens to new audiences.

Unlike traditional television programs, which are limited by broadcast schedules and narrow distribution, digital TV series vary in length and are available to consumers anywhere, anytime via various networks across the Internet, mobile devices, gaming consoles, IPTV and cable systems. These new programs also give advertisers, writers, talent and producers global access to viewers along with new revenue channels.

About SXSW

The South by Southwest (SXSW) Film Conference & Festival, now in its 15th year, emphasizes all aspects of the art and business of independent filmmaking. The Festival has gained international acclaim for the quality of its programming with a special focus on emerging talents who benefit from having their films in the company of the cinematic greats whose work is regularly presented. It takes place in Austin, TX March 7-15, 2008. More information at:

About ON Networks, Inc.

ON Networks is changing the way traditional TV programs are created, distributed, consumed and monetized. Its a new media company delivering original, high-definition shows on-demand across multiple digital platforms, including the Internet, digital cable, IPTV, and various mobile and gaming devices. Offering lifestyle programs covering a variety of topics, ONs weekly shows satisfy the growing demand for relevant, smart and entertaining programming that is available when, where and how viewers want to watch it. ON Networks is a privately-held company backed by Accel Partners, Austin Ventures and AT&T. See tomorrows television programming today at

ON Networks is a registered trademark of ON Networks, Inc. Greenlight Awards is a trademark of ON Networks, Inc. All other names may be trademarks or registered trademarks of their respective owners.


For ON Networks
Karl Scholz, 512-493-0909


For ON Networks
Karl Scholz, 512-493-0909