SK Telecom and Citi Launch Joint Venture to Provide Next Generation of Mobile Financial Services

NEW YORK--()--SK Telecom and Citi announced the launch of Mobile Money Ventures, LLC., a joint venture company that brings together two industry leaders to develop mobile financial services and technologies that will deliver greater functionality, speed, and convenience to consumers around the world.

The goal of Mobile Money Ventures is to develop a comprehensive mobile phone platform that encompasses all key mobile banking value propositions and link them together on the phone and online. SK Telecom sees great potential for the telecommunications and mobile payments market around the world. Currently, only simple mobile finance features such as balance management and payment services are offered in many markets.

By leveraging SK Telecoms proven expertise in the tech savvy Korean mobile market, with services like Moneta and M-bank, and Citis innovative products, global marketing capabilities, and vast customer base, Mobile Money Ventures will enable both companies to provide the most advanced mobile financial services available. New features will include mobile phone tap based payments using NFC technology, budget planning and tracking, expense management and location based advertisements and discounts.

The two companies expect to beta test Mobile Money Ventures with Citi customers in select markets in the second half of 2008.

With our expertise in telecom and mobile finance, SK Telecom is proud to be able to provide our advanced technology to worldwide customers and deliver the next generation of mobile banking technology. We are also excited to team up with Citi, a financial services leader in terms of its global presence, scale and customer base, said Jin-Woo So, President of Global Biz Company, SK Telecom.

"At Citi, we are pioneering innovative payment solutions and technology that deliver speed, value, and convenience to provide superior service for our clients around the world. Partnering with SK Telecom to develop a comprehensive global mobile financial services platform will simplify how our customers manage their finances, ensuring the experience is fast, easy, and secure," said Ajay Banga, Chairman and CEO, Global Consumer Group International, Citi.

The joint venture company will be equally owned and funded by both SK Telecom and Citi. The company will be managed by a joint board that will consist of six executives, three from each company. The technology, development operations, and staff of Mobile Money Ventures will be based in San Francisco.

About SK Telecom

SK Telecom (NYSE: SKM, KSE: 017670) is the top wireless communication provider in Korea, where it has more than 22 million subscribers taking up more than 50% of the total market. The company, established in 1984, reached KRW 11.28 trillion in revenue in 2007. SK telecom was the first to launch and commercialized CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to press@sktelecom.com.

About Citi

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citis major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Additional information may be found at www.citigroup.com or www.citi.com.

Contacts

SK Telecom
Mina Ryu, (02) 6100-3845
mnryu@sktelecom.com
Lauren H. Kim, (02) 6100-3830
hyunkim@sktelecom.com
or
Citi
Samuel Wang, 212-559-0499
wangs@citi.com
Elizabeth Fogarty, 212-559-0486
fogartye@citi.com

Contacts

SK Telecom
Mina Ryu, (02) 6100-3845
mnryu@sktelecom.com
Lauren H. Kim, (02) 6100-3830
hyunkim@sktelecom.com
or
Citi
Samuel Wang, 212-559-0499
wangs@citi.com
Elizabeth Fogarty, 212-559-0486
fogartye@citi.com