Erykah Badus Honey Music Video is Tribute to Music and Music Lovers

NEW AMERYKAH (Part One, 4th World War) In Stores February 26th

NEW YORK--()--Multi-platinum, four-time Grammy® award-winning artist Erykah Badu introduces her fourth studio album, New Amerykah (Part One, 4th World War), with the creative video Honey, a love letter addressed in equal measure to a special soul, and to some classic records that have been among the greatest loves of our lives. Laced with Erykahs bluesy grit and MC style vocals, Honeys razor sharp hip-hop beats were produced by 9th Wonder. The much-anticipated album, will be released in two parts is Badus first full-length studio project in over seven years. New Amerykah (Part One, 4th World War) is scheduled for release on February 26, 2008.

Immediately added in rotation at MTV, VH-1, and BET, Badus self-conceived Honey video clip starts as a deceptively low-tech browse through the bins of a mom-and-pop record store. Landmark album sleeves of R&B, hip-hop and rock come to life in the hands of the customer and Badu herself is re-cast in each of these iconic images, in a way thats witty, fun and properly reverent. The clip was directed by Erykah and Chris Robinson (A co-direction team that won BETs Video of the Year Award for Love of My Life video with Common in 2003). Shafiq from the hit production team Sa-Ra makes a cameo appearance, and in another striking moment, Honey is interrupted by a video-in-a-video, as an excerpt of Annie, recorded by Badus super-group side project Edith Funker, plays on the stores video screen. (See footnotes for Edith Funker members below.)

Badu describes New Amerykah (Part One) as "the war within the war we fight with ourselves." Though Badu's multifarious musical roots of soul, jazz, and hip-hop do collide to make sweet chaos, it is her organic hip-hop sensibilities that pervade her new opus. New Amerykahs studio collaborators include Grammy Award-winning producer 9th Wonder, Madlib, Mike Chav Chavarria, R&B singer Bilal, Ahmir ?uestlove Thompson, Shafiq Husayn, and Mars Volta guitarist Omar Rodríguez-López. The project will also be released in the USB Stick format. It will include the full album, the Honey video, album artwork and access to other exclusive web content. New content will be available for download on the 26th of each month.

Erykah Badu, a Dallas native, emerged in 1997 as a primal force of nature, with her masterpiece debut album, Baduizm, connecting old-school soul with contemporary R&B. The album garnered her numerous award nominations, pulling two coveted Grammys (Best Female R&B Vocal, Best R&B Album) and multiple top spots on critics best-of-the-year lists. In 2000, she followed up with the critically-acclaimed platinum-selling album, Mamas Gun. In 2003, the EP World Wide Underground was awarded gold certification.

Erykah most recently performed at a Diana Ross Tribute on the BET Awards, and the hit show Girlfriends, receiving rave reviews.

"HONEY" VIDEO CLIP

KEY TO RE-CREATED CLASSIC IMAGES

 

Rufus featuring Chaka Khan

Diana Ross: Blue

Funkadelic: Maggot Brain

Eric B. & Rakim: Paid in Full

Ohio Players: Honey

Minnie Riperton: Perfect Angel

Labelle: Chameleon

De La Soul: 3 Feet High and Rising

The Beatles: Let It Be

Nas: Illmatic

Olivia Newton-John: Physical

Grace Jones: Nightclubbing

Earth, Wind & Fire: Head to the Sky

Rolling Stone Magazine cover shot of John Lennon and Yoko Ono, January 1981

EDITH FUNKER members are: Erykah Badu, Doyle Bramhall II, Wendy & Lisa [of Princes band The Revolution] ?uestlove, James Poyser, Mike Elizondo, Susannah Melvoin, and occasional special guest DJ Jazzy Jeff. The song Annie does not appear on NEW AMERYKAH (PART I).

universalrecords.com

             

erykahbadu.com

             

baduworld.com

Contacts

Universal Motown Records
Shirronda Sweet, 212-841-8622
Shirronda.Sweet@umusic.com
or
Tracy Zamot, 212-373-0702
Tracy.Zamot@umusic.com
or
Carla Sims, 202-360-9959
Carla@BaduWorld.com

Contacts

Universal Motown Records
Shirronda Sweet, 212-841-8622
Shirronda.Sweet@umusic.com
or
Tracy Zamot, 212-373-0702
Tracy.Zamot@umusic.com
or
Carla Sims, 202-360-9959
Carla@BaduWorld.com