SEMDirectors Dema Zlotin to Present on Search Marketing for B2B Companies at International SMX Event

Search Marketing Expo

SAN DIEGO--()--SEMDirector, Inc., the leader in search marketing automation, today announced that Dema Zlotin, SEMDirectors founder and vice president of strategic services, will be speaking at the Search Marketing Expo in London, England on a panel titled, Search Marketing for B2B Companies.

The panel will discuss Web search as a way to reach consumers, as well as being an effective method for businesses to sell to other businesses. The session will provide insightful tips for business-to-business (B2B) marketers in utilizing the search engine marketing channel.


  Panel session "Search Marketing for B2B Companies"


November 16, 2007 at 10:45 a.m. to 12:00 a.m.


The Hilton London Metropole Hotel at the SMX Expo--London


Dema Zlotin, founder and vice president of strategic services, SEMDirector, Inc.


Zlotins panel session will be moderated by Chris Sherman, executive editor of Zlotin will be joined by the following panelists:

  • Lisa Ditlefsen, head of search & Web analytics, Base One Interactive
  • Gord Hotchkiss, CEO, Enquiro
  • Erica Schmidt, global search director, Isobar

Dema Zlotins Background:

  • Co-founder and former president of Silicon Space, Inc., a provider of customer-facing software solutions that help companies drive productivity and scale their businesses, where he created customized Web-based enterprise software solutions for commercial and federal organizations including Disney, Harcourt, Hewlett-Packard, Overland Storage and the US Navy
  • Member of CMO Council and frequent speaker at industry conferences
  • Recipient of several prestigious awards and nominations including Ernst & Youngs Entrepreneur of the Year and Starcom award
  • Frequently quoted as a search marketing and online advertising expert in such outlets as The Associated Press, CNN Money, Red Herring and Market Watch.

About SEMDirector, Inc.

SEMDirector, Inc. is the leader in search marketing automation software. The SEMDirector portfolio provides global organizations with robust search marketing automation solutions for paid search advertising and organic search engine optimization across the enterprise and throughout the channel. With SEMDirector, complex, distributed organizations can control brand integrity, ensure budget transparency and deliver quantifiable results across business units, distribution channels and local languages. Headquartered in San Diego, SEMDirectors growing customer list includes some of the worlds best known brands in high tech manufacturing, electronics, media & publishing, travel, and consumer packaged goods. For more information on the SEMDirector portfolio of search marketing automation solutions, call 858 397 1500 or visit


Townsend Inc. for SEMDirector
Liya Sharif or Natasha Grach


Townsend Inc. for SEMDirector
Liya Sharif or Natasha Grach