OMAHA, Neb.--(BUSINESS WIRE)--Yesmail™ (an infoUSA®company, (NASDAQ:IUSA)), a leading email marketing service provider, today announced that key client DEWALT Racing (www.DEWALT.com) has been named a finalist for the Creative Media Awards presented by Media Magazine.
The DEWALT RACING newsletter is a weekly email message sent to a highly targeted audience of approximately 50,000 NASCAR enthusiasts. Yesmail’s creative team developed the newsletter for DEWALT’s requirement of a fast turn-around – subscribers receiving timely and relevant updates each Monday regarding weekend race happenings.
The newsletter catches the attention of DEWALT’s racing enthusiasts through compelling visuals and yellow and black colors – the recognizable brand colors. It not only produces a strong response and creates an opportunity to cross sell, but also builds brand awareness by introducing new products and promotions, enabling its recipients to click through to the DEWALT website to learn more.
“We challenged the Yesmail team with about five requirements around building our brand and keeping our racing enthusiasts coming back for more,” said Brian Frederick, DEWALT’s Senior Internet Marketing Manager. “They delivered all five requirements and an absolute winner of a newsletter template for a crowd that expects the best.”
"We are proud that the DEWALT newsletter has been named a finalist for the 2007 Creative Media award," said John Harrison, Yesmail’s SVP of Product Strategy and Client Services. "Our creative team is a highly talented group which continues to create ‘wins’ for our clients and provide a true value-add to Yesmail’s overall service offerings."
About the Creative Media Awards
The Creative Media Awards are designed to recognize the process of strategy, planning, and creative execution when it comes to developing a marketing campaign. Other finalists in the email category include Skyy Spirits and the American Medical Association. The Creative Media Award Winners will be announced at the reception on October 30, 2007, at The Yale Club of New York City, as it pays tribute to advertisers and their agencies for the years most creative and innovative media campaigns.
Winners in 17 categories will be honored for outstanding creativity in media planning and buying. The top overall campaign of the year will be awarded Best in Show. Creativity will be judged on unique and innovative approaches that succeeded in achieving campaign goals and breaking through to the consumer.
To learn more about Yesmail, please visit www.Yesmail.com or call 1-877-YESMAIL.
Yesmail is an innovative industry-leading provider of online marketing solutions. Built on a solid core of innovative technology and strategic services, Yesmail boasts a complete portfolio in e-mail marketing tools and solutions, including direct marketing applications, data management, data intelligence, interactive applications and best practices consulting. Yesmail exceeds the expectations of Fortune 500 and mid-size companies worldwide and powers their strategies with award winning execution. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of InfoUSA. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto and London. For more information visit www.yesmail.com or call 1.877.Yesmail.
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.