AL KHOBAR, Kingdom of Saudi Arabia--(BUSINESS WIRE)--Keating & Co., a New York City headquartered strategic communications firm, has announced a joint venture with F6, a Saudi Arabia-based marketing and investment company. Together, they have formed KeatingF6, a Middle East and North Africa (MENA) public relations firm.
KeatingF6 has been established as a boutique strategic communications firm that is retained to provide communications counsel as well as counsel on highly sensitive domestic, international, personal and corporate issues that involve crisis communications, media relations, corporate culture change, marketing strategies and C-level coaching in the MENA region.
Rick Keating, CEO & Chief Strategist of Keating & Co., will serve as Managing Partner of the new entity and His Highness Prince Faisal bin Fahad bin Abdullah Al- Saud will serve as Chairman.
HH Prince Faisal commented, “For over 10 years I have personally seen the commitment and relentless pursuit of success by Keating for its clients around the world. Rick’s personal involvement in the region and understanding of the local culture is reason enough to establish this company. We will provide high-level counsel and results within the region and for specific interests globally.”
Keating added, “Successful communication strategies and tactics must demonstrate a deep understanding of local culture, international issues and show relevant experience to get results and achieve the objectives of the client. The Keating organizations will work together to provide an offering unique to the region, and the global interests of its businesses and individuals.
KeatingF6’s initial office will open later this month in Al Khobar in the Eastern Province of The Kingdom of Saudi Arabia.
F6 is a Saudi Arabia-based company led by Chairman and CEO His Highness Prince Faisal bin Fahad bin Abdullah Al-Saud, who formed and operates F6 as an innovative and highly integrated global development firm.
Founded 40 years ago, Keating & Co. is an award-winning Public Relations and Public Affairs organization. The public relations unit builds brand awareness for clients in the areas of life sciences & healthcare, technology, financial, consumer, lifestyle, sports, economic development & sustainability and professional services. The public affairs unit provides strategy and execution of corporate public policy campaigns, targeting clients in highly regulated industries such as healthcare, financial services and commercial real estate. PRWeek has recognized Keating & Co. as a Boutique PR Agency of the Year finalist. Keating maintains offices in New York City and Florham Park, N.J. www.keatingco.com