Sony Selects Open Interface North Americas BLUEmagic® 3.0 for its Award-Winning Personal Navigation Devices

BLUEmagic® 3.0 eases Bluetooth® integration for new range of widescreen Sony GPS devices

SEATTLE--()--Open Interface North America (OINA), a pioneer in Bluetooth technology and a premier provider of embedded Bluetooth solutions, today announced the adoption of its BLUEmagic 3.0 software by Sony Corporation. Sony will use BLUEmagic 3.0 in its new range of slim-line, wide-screen nav-u personal navigation devices the NV-U93T and NV-U83.

We are excited to see OINA software integrated in award-winning Sony navigation devices, says Tom Nault, CEO of Open Interface North America. The seamless addition of BLUEmagic 3.0 to the NV-U93T and NV-U83 will address the growing consumer demand for hands-free calling while providing manufacturers Bluetooth software that can be ported to a variety of silicon platforms.

Sony selected OINAs BLUEmagic 3.0 software to take advantage of its innovative, high-performance, compact architecture, which is designed to diminish the cost of integrating Bluetooth capabilities into embedded systems.

The Sony NV-U93T and NV-U83 nav-u personal navigation systems support hands-free calling when paired with a Bluetooth enabled mobile phone, making staying in touch with friends and family easier and safer while driving. Both models will be available in November 2007 throughout Europe.

BLUEmagic software is a Bluetooth protocol stack for embedded platforms. It is fully-configurable, customizable, resource-efficient, scalable, modular, and portable. It has been integrated into consumer products spanning a diverse range of markets. Today, OINAs BLUEmagic has been incorporated in to a plethora of devices, including Logitech FreePulse wireless headphones, Citizen Bluetooth watches and Sagem mobile phones.

About Open Interface North America

Open Interface North America, based in Seattle is a pioneer in Bluetooth technology and one of the first associate members of the Bluetooth SIG. The company is a premier provider of embedded software enabling Bluetooth wireless technology. Its Bluetooth software products and application solutions are used by many major companies worldwide. For more information, visit www.oina.com.

BLUEmagic is a registered trademark of Open Interface North America. Bluetooth is a registered trademark of Bluetooth SIG, Inc., U.S.A. All other product and company names mentioned herein may be trademarks of their respective owners.

Contacts

Communiqué PR (for Open Interface North America)
Jennifer Gehrt, 206-282-4923 ext. 112
jennifer@communiquepr.com
or
Paulette Trimmer, 206-282-4923 ext. 115
paulette@communiquepr.com

Contacts

Communiqué PR (for Open Interface North America)
Jennifer Gehrt, 206-282-4923 ext. 112
jennifer@communiquepr.com
or
Paulette Trimmer, 206-282-4923 ext. 115
paulette@communiquepr.com