This report clearly identifies the principal factors driving or curtailing growth in the U.S. breakfast cereal market. Six years of specific sales data give you a factual and impartial presentation of the market as a whole, including performance of individual sectors in the market.
Exclusive consumer research shows the attitudes, needs and behavior of breakfast cereal consumers, with results analyzed by demographic characteristics. Details on the major companies and brands update you on competitor products and strategies, while a five-year forecast of breakfast cereal sales reveals potential opportunities for growth and product development.
This report covers the U.S. market for breakfast cereal, including cold ready-to-eat cereal and hot cereal for in-home consumption.
Scope and Themes:
The importance of breakfast… and of breakfast styles
Dining out competition
Where’s the cereal on the menu?
Competition from other breakfast foods
Portability and convenience
Children and teens
Two battlegrounds: price and nutritional value
Advertising and Promotion
Advertising to children under scrutiny
The Consumer: Usage, Brand Preferences, and Purchase Venues
Future and Forecast
Keeping the focus on breakfast
Is it possible to fight the competition from dining out?
Price matters—at the risk of brand loyalty
But nutrition matters, too
Appendix: Trade Associations
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