SAN DIEGO--(BUSINESS WIRE)--Gateway, Inc. (NYSE:GTW) Chairman and CEO Ted Waitt hits the road with his talking cow in a new TV commercial that debuts tonight to advertise the breakthrough Gateway Solo 1400se notebook. The Gateway portable PC, equally adept at spreadsheets and entertainment, includes an integrated DVD drive, Mobile Intel Celeron processor 900 MHz, Microsoft Windows XP and more for just $999(1) - Gateway's first sub-$1,000 notebook to include DVD.
The first in a series of road trip-themed Gateway TV spots promoting the company's expanding digital entertainment capabilities, tonight's commercial features Waitt on the road, towing a trailer in which his talking Holstein cow rides. Stopping at a roadside diner, Ted checks on the cow, who complains about the trailer's lack of creature comforts. Ted presents the cow with a Gateway Solo 1400se notebook so he can watch his favorite movie, True Grit, while Ted goes into the diner for a bite. The cow tells Ted, "Take your time, cowboy."
"The Solo 1400se is an incredible value in a notebook PC, but what really puts it over the top is that it can double as a portable DVD player," said Bart Brown, Gateway senior vice president. "The 1400se makes it easy and affordable to watch movies on a plane, in the car or on the back porch, not to mention all the other productive and fun things you can do with a powerful mobile PC."
Gateway began airing the lighthearted TV commercials featuring company co-founder Ted Waitt and a talking Holstein cow last fall. The campaign was created by Gateway's advertising agency, Siltanen/Keehn of El Segundo, Calif.
Gateway, Inc. (NYSE:GTW) , a personal technology company, improves people's lives through a combination of the latest and best hardware, communication tools, applications, training and service, all wrapped in a custom financing package. The company takes a localized approach, utilizing its Web site, call centers and nationwide network of Gateway retail stores to build direct relationships with consumers, small and medium businesses and government and education institutions. A Fortune 500(R) company founded in 1985, Gateway is the top brand in customer loyalty and for first-time home computer purchases of Wintel-based PCs(2). For more information, visit Gateway's Web site at www.gateway.com .
(1) Prices and configurations subject to change without notice or obligation. Prices exclude shipping and handling and taxes.
(2) From the Harris Interactive Consumer TechPoll(SM) study of 140,000 PC owners who use the Internet, released March 5, 2001.
About Siltanen/Keehn Advertising
Siltanen/Keehn ( http://www.siltanenkeehn.com/ ), founded in January 2000 by TBWA Chiat/Day veterans Rob Siltanen and Pam Keehn, creates advertising that is distinctive, relevant and highly persuasive. Siltanen/Keehn is the agency of record for clients including Gateway computers and Round Table Pizza. Siltanen/Keehn also created the "Baby Bob" character, whose popularity led to the "Baby Bob" primetime television show on CBS. Siltanen's work won the Grand Effie two years in a row, the top honor in advertising effectiveness, won an Emmy for Apple's "Think Different" television spot, earned Time magazine's Commercial of the Year for the Nissan "Toys" television spot, won a Clio for Levi's "Invisible Man" spot and includes the "Celebrate Humanity" television campaign for the Olympics.