Take-Two Interactive Software, Inc. Announces New 2K Play Publishing Label and Video Game Partnership with Kids Entertainment Leader, Nickelodeon

New label leverages growing casual game market

Nick Jr. preschool television hits Dora the Explorer and Go, Diego, Go! lead new 2K Play portfolio of family-friendly games

NEW YORK--()--Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced the formation of 2K Play, a new publishing label dedicated to casual gaming. As part of the 2K Play initiative, Take-Two also announced an expansive new handheld and console video game licensing agreement with Nickelodeon, a partnership involving top-rated properties including Nick Jr. preschool television hits, Dora the Explorer and Go, Diego, Go!

Dora the Explorer and Go, Diego, Go! will be the first titles under the new 2K Play label and will be released this fall in North America. According to Nielsen ratings (4/2/07-7/1/07), Dora the Explorer and Go, Diego, Go! are the top two ranked television shows for kids 2-5. The NPD Group cites Dora the Explorer as the #1 toy license in 2006 based on dollar sales and Go, Diego, Go! is now supported by over 300 licensees worldwide.

We welcome our new partnership with 2K Play, said Shaul Olmert, Vice President/Digital Media products for Nickelodeon and MTVN Kids and Family Group. This is the first time Go, Diego, Go! is coming to handheld and console systems and will mark Dora the Explorers debut on the popular Nintendo DS system. We are excited to welcome 2K Play into our growing family of innovative digital products.

2K Play joins leading publishing labels 2K Games and 2K Sports as a new division in the 2K portfolio. The new label will absorb Take-Twos Global Star Software label, including the Carnival Games brand, the Cat Daddy Games studio and PC games based on the popular Deal or No Deal franchise.

The 2K Play label targets the growing market of casual gamers interested in accessible, high-quality products, said Christoph Hartmann, President of 2K. It will be home to games that are fun and engaging for players of varied skill types and ages. Our exciting initiative with Nick Jr. will offer a host of games featuring world-famous brands that appeal to the family-friendly gamer.

Additional information regarding the 2K Play lineup of games will be available in the coming months.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Wii, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

,® and Nintendo DS are trademarks of Nintendo. © 2004 Nintendo

All trademarks and copyrights contained herein are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committees investigation of the Companys stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Companys Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Companys Form 10-Q for the second quarter ended April 30, 2007 in the section entitled Risk Factors.

Contacts

2K Play
Penny Armstrong, 646-536-2879
penny.armstrong@take2games.com
or
Take-Two Interactive Software, Inc.
Corporate Press/Investor Relations
Meg Maise, 646-536-2932
meg.maise@take2games.com
or
Access Communications
Chase, 415-844-6289
chase@accesspr.com
or
Nickelodeon
Jonathan Finn, 212-846-4082
jonathan.finn@nick.com

Contacts

2K Play
Penny Armstrong, 646-536-2879
penny.armstrong@take2games.com
or
Take-Two Interactive Software, Inc.
Corporate Press/Investor Relations
Meg Maise, 646-536-2932
meg.maise@take2games.com
or
Access Communications
Chase, 415-844-6289
chase@accesspr.com
or
Nickelodeon
Jonathan Finn, 212-846-4082
jonathan.finn@nick.com