Jawbone® Bluetooth Headset With Noise Shield to Be Sold at Apple Stores in Conjunction With iPhone Launch

The Perfect Partner to the iPhone Is the Highest Rated Bluetooth Headset Ever

Jawbone Bluetooth Headset with Noise Shield (Photo: Business Wire)

SAN FRANCISCO--()--Aliph, a leading developer of mobile audio products that deliver the best user experience in any environment, today announced that its Jawbone® Bluetooth headset with Noise Shield will be sold along with the iPhone at all 157 Apple Stores and at Apple.com beginning June 29, 2007.

Jawbone is a groundbreaking Bluetooth headset from Aliph that integrates the latest innovations in acoustics, audio processing and product design to provide users with best-in-class incoming and outgoing voice clarity. Using an advanced, military-grade noise-canceling system called Noise Shield, the headset eliminates background noise and seamlessly adjusts speaker volume throughout the call, resulting in uninterrupted and clearer conversations, even in the most extreme environments.

The iPhone brings new functionality to the mobile phone with innovative software applications, while the Jawbone provides unprecedented call quality, so its possible to carry on a conversation in even the noisiest environments. The combination of iPhone + Jawbone will revolutionize mobile communications by allowing consumers to truly talk, work, and play anywhere.

As the leader in audio quality, its exciting for us to have the Jawbone paired with the most innovative mobile phone platform in history, said Hosain Rahman, Aliph CEO. We believe consumers will find that the marriage of these products delivers the best experience in terms of quality and sophistication.

To maximize performance, comfort and functional simplicity, Jawbone blends superior technology and medical grade materials with premium design by internationally acclaimed industrial designer Yves Behar, principal of fuseproject and VP & creative director of Aliph. Aliph, like Apple, believes in design perfection and a seamless human experience with the product, commented Behar.

Since its introduction, the Jawbone Bluetooth headset has received widespread critical acclaim: Jawbone was recently ranked as one of PC Worlds 100 Best Products of 2007, in addition to being CNETs highest rated Bluetooth headset ever and a fixture on CNETs Top 5 Most Wanted Products list in 2007. Jawbone also received Engadgets Most Wearable Device of 2006 Editors Choice Award. Jawbone was recognized with the International CES Innovations Design and Engineering Award and the prestigious iF Product Design Award. It is also currently on exhibit at the San Francisco Museum of Modern Art.

Jawbone will be available for $119.99 at all 157 Apple Stores and comes in three colors silver, red and black.

For more information and an online demo, please go to www.jawbone.com.

About Aliph:

Headquartered in San Francisco, Aliph is a leading developer of mobile audio products that deliver the best user experience in any environment. The company was founded in 1999 by Alexander Asseily and Hosain Rahman, who met as Stanford undergrads and shared a belief that creating a noise-free environment was critical to improve mobile communications and a vital step towards voice being the dominant interface for mobile devices. Since 2002, Aliph's technology has been optimized for DARPA to maximize communications clarity in the most hostile conditions. The award-winning Jawbone Bluetooth headset with Noise Shield was introduced in December 2006 at www.jawbone.com and at AT&T retail stores nationwide where it immediately became the best selling Bluetooth headset. For more information and to demo the Jawbone Bluetooth headset with Noise Shield, go to www.jawbone.com.

Contacts

Krause Taylor Associates for Aliph
Dana Smith, 510-524-2066 or 510-682-3141 (m)
dana@krause-taylor.com

Contacts

Krause Taylor Associates for Aliph
Dana Smith, 510-524-2066 or 510-682-3141 (m)
dana@krause-taylor.com