Palladium Group Honours

Grupo Atento, HSBC Rail, Statoil and Uzels Agri Business Unit

with Prestigious Hall of Fame Award

Breakthrough Performance Results Lauded at European Summit

PRAGUE, Czech Republic & LINCOLN, Mass.--()--Palladium Group, Inc., the leading professional services firm enabling clients to better manage tomorrows performance, today announced that the Balanced Scorecard Collaborative, a Palladium education division, has named Grupo Atento, HSBC Rail, Statoil and Uzel Corporations Agri Business Unit to the Balanced Scorecard Hall Of Fame For Executing Strategy for achieving breakthrough performance results using the Balanced Scorecard (BSC). The award will be presented to officers of these organisations at the 2007 Balanced Scorecard European Summit being held this week in Prague Todays winners have achieved breakthrough performance results using the Balanced Scorecard and are truly Strategy-Focused Organisations, said Robert L. Howie, Jr., president of Balanced Scorecard Collaborative.

The Balanced Scorecard (BSC) conceptcreated by Drs. Robert S. Kaplan and David P. Norton in 1992has been implemented in thousands of corporations, organisations, and government agencies worldwide, and has been cited by Harvard Business Review as one of the most important management ideas of the past seventy-five years. Based on the simple premise that measurement motivates, the BSC puts strategy at the centre of the management process, allowing organisations to implement strategies rapidly and reliably. Begun in 2000, the Hall of Fame Programme publicly honours organisations successfully using the BSC to achieve and sustain breakthrough performance results. Today, the 88 inductees to date represent a broad cross section of industries from more than 15 countries in both the private and public sector. A Steuben crystal rising star, designed by Robert Cassetti, will be presented to senior officers from each of the following organisations:

Grupo Atento

Atento is a division of Grupo Telefónica, with headquarters in Madrid, and presence in 13 countries. It is the fourth largest company in the global market for Customer Services. They currently have 107,721 employees. In 2006, the Customer Services sector continued to experience fragmentation, enabling Grupo Atento to improve their market position and to gain on the sectors world leaders. During 2006, the income for Grupo Atento was 1,030 million euros, which increased for the third consecutive year, reaffirming its entry into the Spanish and Portuguese-speaking markets, and its increased presence in Morocco. Grupo Atento introduced the BSC in 2003. Pedro Villar, president of Grupo Atento, said Im sure the impact of BSC has been essential and I believe that the simplest way to say it is that if I had to do it again, I wouldnt (hesitate to implement) the Strategy through this Methodology again.

HSBC Rail (UK) Ltd

HSBC Rail is part of HSBC Group, one of the largest banking and financial services organisations in the world. The ten-year old company, based in London, provides a comprehensive range of services from straight-forward funding to full service contract hire, all geared to meet the changing needs of the rail industry. At the end of 2006, HSBC Rail held assets worth some £2.4 billion, annual revenues of almost £300 million and just under 100 employees. According to Peter Aldridge, head of HSBC Rail, The Balanced Scorecard system has been implemented at HSBC Rail in a very pragmatic way. Im delighted to see the way our strategic review meetings now run. There is immediate collective buy-in to problem-solving by the members of the management team and real ownership in the actions we take. The system is helping to ensure we deliver our strategy, whilst being light on our feet and capable of taking advantage of emerging opportunities.

Statoil

Statoil, an integrated oil and gas company, is Scandinavias largest company. With 25,000 employees in 34 countries, and 2006 revenue just below $70 billion, Statoil is one of the worlds largest operators of offshore oil and gas fields, and one of the largest net sellers of crude oil. To secure a more solid platform for international growth, the company is merging with the second largest Norwegian oil company, Hydro. The BSC was first introduced in the mid-nineties, and was reinvigorated in 2000 as Statoils Ambition to Action. Eldar Sætre, CFO of Statoil (and newly-created StatoilHydro), said, After a long journey, we have now reached a level where Ambition to Action has become the cornerstone of our performance management process. It has replaced the traditional budget, all the way from the board. We now experience a much broader and more constructive dialogue with the business, on target setting, planning, follow-up and performance evaluation. It has also built bridges and dialogue between the strategy, finance and HR functions in a way we did not see before. Ambition to Action has become a household expression in the company, and we have had an enthusiastic response from the organisation.

Uzel Corporations Agri Business Unit

Uzel AGRI is part of Uzel Corporation, which started as a family business back in 1864, making it one of the oldest manufacturing businesses in Southeastern Europe. Uzel AGRI is the core business line, representing 80% of Uzel Corporations revenues. One of the top two players in the Turkish market for over 40 years, Uzel Agri has sustained 40 percent market share, generating 327 million in revenues, with 1,200+ people, and maintains manufacturing facilities and offices in 10 countries. Since introducing the BSC in 2004, the company has achieved outstanding results. As E. İ. Önder Uzel, chairman & CEO states, Our biggest challenge was to execute and convert our strategic goals into a meaningful set of actions for our executives, managers and employees. Ever since we implemented a comprehensive BSC framework, we [have been able to] translate our vision into a manageable set of directions and to concretise the actions, responsibilities, and targets, making everyone equally responsible for the results. Adopting the BSC at the centre of the organisation as an intrinsic Strategic Management instrument indisputably increased our organisational fitness by all quantitative and qualitative measures. Today, Strategic Management [has become] Uzellians absolute capability and indispensable asset.

About Palladium Group, Inc.

Palladium Group, Inc., is helping the worlds leading organizations measure and manage tomorrows performance today by providing services that increase the effectiveness of processes within strategy, finance, IT and human capital. Palladiums clients leverage expertise in areas such as financial management, Balanced Scorecards, dashboards, information management, and human resource readiness to successfully align their strategy with operations. Furthermore, Palladiums education, advisory and research offerings provide additional value for organizations to continue improvements and interact within communities of peers. Headquartered in Lincoln, Mass., Palladium has ten U.S. offices and international offices in Barcelona, Lisbon, London, Madrid, Munich and Sydney, with an additional 13 affiliates throughout Europe, Latin America, Africa and Asia-Pacific. Since its formation in 2005, Palladium has signed more than 200 new customers, giving the company over 700 customers worldwide. For more information, visit www.palladiumES.com.

Contacts

Balanced Scorecard Collaborative, a Palladium company
Linda H. Chow, 781-402-1175
Hall of Fame Programme Manager
lchow@bscol.com

Contacts

Balanced Scorecard Collaborative, a Palladium company
Linda H. Chow, 781-402-1175
Hall of Fame Programme Manager
lchow@bscol.com