STOCKHOLM, Sweden--(BUSINESS WIRE)--Eye Tracking world leader Tobii Technology today announced it has completed a $14M round of venture capital funding from Investor Growth Capital. The investment will be used to accelerate the company's rapid growth, enhance product development and expand global sales and marketing efforts.
Eye tracking is a technology that empowers a computer to know exactly where a person is looking. This offers a multitude of opportunities, ranging from enhanced control interfaces to brand new ways of understanding human behaviour. “Tobii has set out to drive integration of eye tracking in a range of different areas, and we are very pleased with the support from Investor Growth Capital. It will enable us to respond faster to the strong demand for our products and supply to global markets. At the same time we will be able to keep an even stronger focus on technology development,” says Henrik Eskilsson, CEO of Tobii Technology.
Thanks to a radical technology approach, Tobii has brought eye tracking out of the research laboratories and into new market domains. For example, eye tracking-based communication devices from Tobii are widely used by disabled people as a primary way to communicate. Within the market research industry, Tobii’s products provide objective insights into consumer attention and effectiveness of print advertising, TV commercials, product packaging, and online marketing. Tobii is also offering off-the-shelf or customized eye tracking components for integration into large industry applications. “We are very excited to invest in Tobii Technology. Eye tracking is an enabling technology with appealing niche markets and huge long-term growth potential. Tobii is an international leader in the field and we look forward to supporting the company develop its current markets and introduce their world-class products in new segments,” says Anders Ösund, Vice President, Investor Growth Capital.
Facts about Tobii
Tobii Technology is the world leader in hardware and software solutions for eye tracking and eye control. With eye tracking a computer knows exactly where a person is looking, enabling enhanced control interfaces and a powerful way to peer into the human mind. Tobii has revolutionized eye tracking by making it plug-and-play, fully automatic and easy to use, allowing for time and cost-efficient eye tracking in broad market applications. Tobii's products are widely used within the scientific community and in commercial market research and usability as well as by disabled people as a primary way to communicate. Tobii also drives integration of eye tracking technology into a large number of other application areas, offering off-the-shelf or customized integration eye tracking components and is actively pursuing projects together with industry partners. Potential markets range from gaming, info-kiosks, automotive, clinical tests, and consumer PC-interaction. Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in McLean, VA near Washington, DC in the US, and in Frankfurt, Germany. Products are sold through resellers and partners worldwide. www.tobii.com
Facts about Investor Growth Capital
Investor Growth Capital is the wholly owned venture capital arm of Investor AB, the largest industrial holding company in the Nordic region. Investor Growth Capital invests in high-quality, growth-oriented companies, primarily in the information technology and healthcare industries, in Northern Europe, US and Asia. www.investorgrowthcapital.com
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