Internet Retailers Partner with ChannelAdvisor to Acquire New Customers and Better Position Their Brand Through Comparison Shopping Engines

ChannelAdvisor Starts 2007 with Several Customer Wins

RESEARCH TRIANGLE PARK, N.C.--()--ChannelAdvisor, the leading provider of Channel Management Solutions announced today the addition of several new customer partnerships that underscore its status as a retailers preferred solution for comparison shopping management. These customer partners include Brookstone, Cable Shopping Network, Calumet Photographic, Lucy Activewear and Personal Creations.

With ChannelAdvisors comparison shopping approach, retailers can move beyond merely submitting data to the engines and focus on strategies that allow them to gain a competitive edge, identify their most profitable products and reduce their reliance on IT when data is missing or feeds change. To accomplish this, ChannelAdvisor combines innovative technology with proactive account management, delivering a one-on-one partner approach that ensures success in the ever-changing comparison shopping environment.

We looked at several critical factors during our partner selection process including strong technology, industry knowledge and a clear definition of services, said John Lucey, Internet Marketing Manager of Brookstone. After evaluating many companies who only send data feeds, we found ChannelAdvisors approach was the one that best solved each of our challenges and offered a true full service solution.

The ChannelAdvisor full-service comparison shopping solution enables retailers to extend their products and brands to millions of consumers by helping them create and maintain connections with over 30 shopping engines including, Shopzilla, Google Base and Nextag. By better managing these interactions, ChannelAdvisor helps retailers increase revenues, boost traffic to their e-commerce sites, and extend their brand internationally.

ChannelAdvisors full-service comparison shopping engine solution not only helps retailers streamline the process of getting their products online via datafeeds, said Scot Wingo, Chief Executive Officer of ChannelAdvisor. Additionally our solution helps manage the ROI of the channel by giving them insight into revenues, costs and merchandising and how to position those factors to their greatest advantage.

The new online retailers include:

  • Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in quality and design and not widely available from other retailers. Brookstone first introduced itself to the world in a small classified ad selling "hard-to-find tools" in Popular Mechanics Magazine. The year was 1965. Visit Brookstone online at
  • Cable Shopping Network (CSN) is the collectors resource for rare, limited edition and historic coins. Stocking everything from the wildly popular Statehood Quarters to the new Presidential Dollar Series coins, has become a highly successful extension of the TV shopping network since its launch in 2002. Visit CSN online at
  • Calumet Photographic has been helping photographers create extraordinary images since 1939. Calumets mission is to educate, equip and empower the world of image makers with more than 30 retail stores worldwide and an interactive website,
  • Lucy Activewear is a Portland, OR based lifestyle apparel company for women who value fit, style and performance. Lucy is a privately held company that operates 42 stores and online at
  • Personal Creations is the leading multi-channel marketer of unique personalized gifts for all of lifes special occasions based in Illinois and online at

About ChannelAdvisor Corporation

ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, and, comparison shopping engines such as, Shopzilla, Nextag and Froogle and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billon in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Nokia, GSI Commerce, Sears and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit


ChannelAdvisor Corporation, Research Triangle Park
Ashley Jones, 919-349-4177


ChannelAdvisor Corporation, Research Triangle Park
Ashley Jones, 919-349-4177