RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--ChannelAdvisor, the leading provider of Channel Management Solutions announced today the addition of several new customer partnerships that underscore its status as a retailer’s preferred solution for comparison shopping management. These customer partners include Brookstone, Cable Shopping Network, Calumet Photographic, Lucy Activewear and Personal Creations.
With ChannelAdvisor’s comparison shopping approach, retailers can move beyond merely submitting data to the engines and focus on strategies that allow them to gain a competitive edge, identify their most profitable products and reduce their reliance on IT when data is missing or feeds change. To accomplish this, ChannelAdvisor combines innovative technology with proactive account management, delivering a one-on-one partner approach that ensures success in the ever-changing comparison shopping environment.
“We looked at several critical factors during our partner selection process including strong technology, industry knowledge and a clear definition of services,” said John Lucey, Internet Marketing Manager of Brookstone. “After evaluating many companies who only send data feeds, we found ChannelAdvisor’s approach was the one that best solved each of our challenges and offered a true full service solution.”
The ChannelAdvisor full-service comparison shopping solution enables retailers to extend their products and brands to millions of consumers by helping them create and maintain connections with over 30 shopping engines including Shopping.com, Shopzilla, Google Base and Nextag. By better managing these interactions, ChannelAdvisor helps retailers increase revenues, boost traffic to their e-commerce sites, and extend their brand internationally.
“ChannelAdvisor’s full-service comparison shopping engine solution not only helps retailers streamline the process of getting their products online via datafeeds,” said Scot Wingo, Chief Executive Officer of ChannelAdvisor. “Additionally our solution helps manage the ROI of the channel by giving them insight into revenues, costs and merchandising and how to position those factors to their greatest advantage.”
The new online retailers include:
About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Froogle and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billon in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Nokia, GSI Commerce, Sears and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.