TeleFutura Delivers Highest Primetime Performance Ever in February Sweeps Among Key Hispanic Viewers

Outdelivers Telemundo Among Hispanic Adults 18-34

MIAMI--()--(NYSE:UVN) With one day to go before the end of the 2007 February Sweep period, the TeleFutura Network has delivered its best primetime February sweep results ever in the history of the network among key Hispanic viewers Households (415,000), Adults 18-34 (288,000) and 18-49 (477,000). TeleFutura was Americas #2 Spanish-language network in Primetime beating Telemundo among Adults 18-34. While TeleFutura increased viewership by impressive double-digit margins, Telemundo recorded significant declines.

Prime Time

M-Sun 7pm-11pm

Audience (000)

 

TeleFutura

Telemundo

Feb'06

Feb'07

% Chng.

Feb'06

Feb'07

% Chng.

Households 297 

415 

+40% 691  651  -6%
Persons 2+ 479  722  +51% 1,092  1,027  -6%
Adults 18-34 171  288  +68% 407  245  -40%
Women 18-34 61  84  +38% 170  125  -26%
Men 18-34 110  205  +86% 237  120  -49%
Adults 18-49 289  477  +65% 675  500  -26%
Women 18-49 100  145  +45% 307  272  -11%
Men 18-49 188  332  +77% 368  227  -38%

TeleFutura continues to enjoy the success of our counter programming strategy, said Bert Medina, Senior Vice President and Operating Manager. Our powerful Primetime lineup of game shows, Hollywood blockbuster movies, and original dramatic productions has propelled the network into the solid #2 ranking among Spanish-language networks for young Hispanic Adults, and is poised to overtake the competition among Adults 18-49, as well.

Programming Highlights:

  • Que Dice la Gente delivered its highest February sweep ever among Hispanic Men 18-34 and Hispanic Men 18-49.
  • Que Dice la Gente outdelivered Telemundos M-F/7-8pm (Viuda de Blanco) for the sweep among Hispanic Adults 18-34 (+32%), Men 18-34 (+72%) and Men 18-49 (+13%).
  • Cine de las Estrellas delivered its highest February sweep ever among Total Hispanic Viewers, Adults 18-34, Men 18-34, Adults 18-49 and Men 18-49.
  • Hispanic Men prefer Asi Es La Vida to Telemundos Decisiones M-F/10pm. Asi Es La Vida outdelivered Decisiones by +25% (170,000 vs. 136,000) among Men 18-34 and by +7% (246,000 vs. 230,000) among Men 18-49.
  • Asi Es La Vida produced strong year to year February sweeps growth for TeleFuturas M-F 10-11pm time period among key Hispanic audiences, increasing among Adults 18-34 and among Men 18-34.
  • TeleFuturas Fútbol Liga Mexicana delivered its highest February sweep audiences ever among Total Hispanic Viewers, Hispanic Adults and Men 18-34 and Hispanic Adults and Men 18-49.
  • Solo Boxeo delivered its highest sweep ever among key Hispanic Men 18-49 (227,000).
  • TeleFuturas weekend primetime movies, Cine de las Estrellas Sat-Sun 7-11pm, reached its highest sweep deliveries ever this February among Hispanic Men 18-34 and 18-49, as well as its highest February sweep ever among Hispanic Adults 18-34 and 18-49.
  • Airing head-to-head Primetime movies on Sundays 9-11pm, TeleFutura outdelivered Telemundo by huge margins among Hispanic Adults 18-34 (+34%), Men 18-34 (+67%), Adults 18-49 (+41%), Men 18-49 (+76%).

Locally, TeleFutura stations enjoyed equally impressive February sweep results.

  • In the major markets of Los Angeles and Chicago, TeleFutura had the #2 Spanish-language stations among Hispanic Adults 18-34 and 18-49 in both Primetime and Total Day
  • TeleFutura stations experienced significant Primetime and Total Day audience increases among Hispanic Adults 18-49 versus year ago in Los Angeles (+32% & +7%), New York (+53% & +25%), and Chicago (+33% & +7%).

Source: Nielsen Media Research, NHTI, NHSI (02/01/07-02/27/07 vs. 02/02/06-03/01/06).

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the countrys leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisas pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.

Contacts

Univision Networks, New York
Rosemary Mercedes, 212-455-5335
marketingcomm@univision.net

Contacts

Univision Networks, New York
Rosemary Mercedes, 212-455-5335
marketingcomm@univision.net