CYPRESS, Calif.--(BUSINESS WIRE)--To commemorate the 15th anniversary of the Power Rangers toy line as one of the top boys’ action figure properties in the industry, Bandai America Incorporated is celebrating this key milestone with exclusive retail products and events – targeting both the young fans of today and the adults who grew up with the brand since its debut. To kick off the festivities, Bandai America recently launched a versatile new toy line to support Power Rangers Operation Overdrive, an exciting treasure hunting themed series that offers collectible action figures, vehicles, Megazords, role-play and more. Incorporating greater play value than ever before, kids are sure to be thrilled with the fresh products that take the lineup to an entirely new dimension, including Morphers with a black light feature and the Mega Mission Helmet, which features online interactivity via a USB drive.
“For the past 14 years, Bandai America has continually set the standard in the boys’ action figure category with Power Rangers toys, and yet we’ve broken through in 2007 to offer even more play value, innovation and interactivity,” said Michael Riley, vice president of marketing. “Celebrating 15 years of Power Rangers will be a tremendous milestone for everyone, no matter the age, with our special activities.”
In the latest iteration of the Power Rangers’ story, evil forces have discovered the fabled “Crown Aurora,” which is said to give unstoppable power to anyone who reunites the crown with its missing jewels. To stop evil from taking over the world, five brave teens will set out on an exciting global treasure hunt to track down these magnificent jewels. The quest will be filled with action, adventure, mind-crunching puzzles and spectacular battles.
Power Rangers Operation Overdrive is set to air 57 times a week beginning February 24th on Toon Disney’s JETIX action/adventure block and on ABC Kids. This perpetually popular boys’ franchise from The Walt Disney Co. continues to be a major success due to the yearly refresh of themes, great action sequences and good over evil premise. Much of its popularity can also be attributed to Bandai America and Disney creating a seamless brand story that translates from the television series to retail, enabling kids to play out the adventures as their favorite Power Ranger hero in their own homes.
Bandai America’s Spring Operation Overdrive lineup debuted in January at all major retailers nationwide. Beginning in July, the Fall line will feature:
In addition to the special edition toys, Bandai America’s celebration will include exciting activities and events for fans of all ages. The Spring’s “Uncover the Action” promotion will highlight the black light functionality of the Overdrive Tracker Morpher by allowing fans to uncover secret codes on product packaging. And building off of the highly successful 2006 “Get Powerized” Tour, Bandai America will again go on the road with the Power Rangers costume characters and give fans of all ages an exclusive opportunity to meet their favorite heroes in person. The tour will visit multiple cities and retail locations across America this coming Fall. Additionally, the 2007 tour will feature exclusive themed activities, giveaways and other interactive displays that engage kids.
About Power Rangers
Over the past fourteen years, the Power Rangers have been on Earth, in space, on the moon, under water, traveling through time, in the jungle and anywhere evil lurks. They’ve battled Rita Repulsa, Divatox, Master Org, Dark Spector, Toxica, Jindrax and many more evil-doers – villains who have been shrunk to miniatures, tossed in jail, reduced to ooze or banished. Over time, the brand has maintained its themes of teamwork, honesty, loyalty, courage, family, friends and above all, the victory of good over evil. For more information, please visit the new Power Rangers Supersite at www.powerrangers.com.
About Bandai America Incorporated
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., a new entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass five strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), mobile content, and visual and music content (including home entertainment). Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and entertainment today, including Power Rangers, Ben 10, Team Galaxy, Tamagotchi and Girlz Connect. The company is headquartered in Cypress, Calif., and information is available at www.Bandai.com.
Visuals available upon request.