Shulman Associates Says Corp Comm Occupies New Hot Seat in Biz, as Brand Building and Reputation Management Take Center Stage

SAN FRANCISCO--()--Barry Shulman and Gordon Chiang, partners of Shulman Associates (www.shulmanassoc.com), a leading boutique executive search firm, observe that senior communications executives are today among the most important advisors occupying the Executive Suite.

According to the authors in Februarys issue of CEO Refresher, several factors have pushed the communications function into the limelight, including the heightened importance of brand building and reputation management. Other factors include:

  • The increasing sophistication of constituents. Customers, shareholders and employees, as well as the general public, are demanding more access to facts and figures about companies they buy from, invest in and work for. In response, communications executives are challenged to articulate their brand story consistently, frequently and quickly.
  • The ubiquitous Internet. Thanks to the impact of 24/7 online information-sharing capabilities, corporations are challenged to be more transparent and accountable. In response, their communications executives and their staff are taking the lead in this endeavor to protect their organizations reputation.
  • Legislative influences. New SEC rules and regulations, not to mention the passage of Sarbanes Oxley in 2002, have forced organizations to maintain a more transparent posture and that means imparting vital information more rapidly to a wider group of constituents.

In addition to these external factors, internal influences have also greatly impacted the communications profession, namely:

  • The emergence of the high profile CEO.
  • The more rapid turnover of senior officers.
  • The need to understand the ever-changing attitudes and opinions of various constituents within the organization.

Communications executives, therefore, must be part psychologist, executive coach, corporate strategist, brand builder, and journalist. The bottom line, say the authors, is that communications continues to grow in prominence in successful organizations. Our experience shows that more and more companies are adding more comprehensive communications functions throughout their business units.

The authors firm, Shulman Associates, is a 20-year-old highly successful executive search organization that specializes in sourcing key talent in corporate communications, public relations, public affairs, marketing communications and other brand-building positions for companies, PR agencies and venture capital firms. Their article entitled, The Role of Communications in Corporate America: More Complex and Critical Than Ever, will appear in the February issue of CEO Refresher, a leading online monthly publication for business executives.

For more, visit www.shulmanassoc.com. To set up interviews with authors Barry Shulman or Gordon Chiang, contact Patricia Coate at emerson consulting group: 415-309-2231 or patricia@thoughtleading.com.

Contacts

emerson consulting group
Patricia Coate, 415-309-2231
patricia@thoughtleading.com

Contacts

emerson consulting group
Patricia Coate, 415-309-2231
patricia@thoughtleading.com