SAN FRANCISCO--(BUSINESS WIRE)--Barry Shulman and Gordon Chiang, partners of Shulman Associates (www.shulmanassoc.com), a leading boutique executive search firm, observe that senior communications executives are today among the most important advisors occupying the Executive Suite.
According to the authors in February’s issue of CEO Refresher, several factors have pushed the communications function into the limelight, including the heightened importance of brand building and reputation management. Other factors include:
In addition to these external factors, internal influences have also greatly impacted the communications profession, namely:
Communications executives, therefore, must be part psychologist, executive coach, corporate strategist, brand builder, and journalist. The bottom line, say the authors, is that communications continues to grow in prominence in successful organizations. “Our experience shows that more and more companies are adding more comprehensive communications functions throughout their business units.”
The authors’ firm, Shulman Associates, is a 20-year-old highly successful executive search organization that specializes in sourcing key talent in corporate communications, public relations, public affairs, marketing communications and other brand-building positions for companies, PR agencies and venture capital firms. Their article entitled, “The Role of Communications in Corporate America: More Complex and Critical Than Ever,” will appear in the February issue of CEO Refresher, a leading online monthly publication for business executives.
For more, visit www.shulmanassoc.com. To set up interviews with authors Barry Shulman or Gordon Chiang, contact Patricia Coate at emerson consulting group: 415-309-2231 or email@example.com.