Twentieth Century Fox Home Entertainment to Establish a Representative Office in China and Announces Exclusive Partnership with Leading Chinese Distributor Zoke Culture Group

Business Venture Solidifies Mutual Commitment to Providing Chinas Consumers with Legitimate Filmed Entertainment Content on DVD and VCD

Mr. Mike Dunn, President of Twentieth Century Fox Home Entertainment Worldwide, signs exclusive partnership agreement with Mr. Zilong Guo, Zoke Culture Group, witnessed by Secretary Carlos Gutierrez, U.S. Department of Commerce, in Beijing on 13 March. (Photo: Business Wire)

BEIJING--()--Twentieth Century Fox Home Entertainment, LLC (TCFHE) announced today that it is establishing a representative office in China and has entered into an exclusive agreement with Chinas largest video distributor, Zoke Culture Group (Zoke). Marking a milestone for the studio, TCFHE launches an in-country business -- with Zoke as its exclusive partner -- to supply Chinas growing home entertainment market with legitimate product including recent theatrical releases and celebrated titles from the studios vast library. With a commitment to shortened release windows, TCFHE will begin releasing its first wave of DVD and VCD titles this month, led by blockbuster hits Garfield: A Tale of Two Kitties, Ice Age: The Meltdown and X-Men: The Last Stand.

Commenting on the agreement, Mike Dunn, Worldwide President, TCFHE, said, China is a very important component of Foxs future business and our goal is to preserve the integrity of our movies, while offering Chinese consumers first-rate packaged entertainment that is authentic, affordable and quickly accessible. Zokes entrepreneurial spirit and unmatched distribution capability make them a perfect partner for us as we solidify our presence in this emerging marketplace.

Guo Zilong, President and Chairman, Zoke, stated, Zokes leading distribution platform, combined with Twentieth Century Foxs rich entertainment content, will make us powerful partners in China's home video market. The partnership enables us to meet growing consumer demand for international entertainment content, while simultaneously supporting efforts to reduce piracy and enhance consumer satisfaction.

The announcement follows the recent conclusion of an unprecedented 100 Day Campaign Against Piracy convened by ten Chinese ministries and national departments, including the Ministry of Public Security, State Administration of Press and Publication, National Copyright Administration and Ministry of Culture to foster a viable, legitimate home entertainment business in China.

The distribution agreement between Fox and Zoke is an important symbol of the stake both China and the U.S. have in seeing intellectual property rights vigorously enforced in China," said U.S. Commerce Secretary Carlos Gutierrez, who is in China on a business development mission and witnessed the signing. "This partnership is a great example of the growing market for legitimate films in China and why American and Chinese products deserve IPR protection. The Chinese government has moved forward in a number of areas on protecting intellectual property rights, and we look forward to continuing to work together in making further progress on these challenges.

The TCFHE representative office will be co-located with Zoke in Guangzhou and the studios Beijing representative office will continue managing Foxs theatrical distribution and Industry Alliance affair. TCFHE DVD and VCD product will be available to consumers nationwide via Zoke's distribution network accessing over 20,000 retail points in major cities across China, as well as other major international business outlets.

About Twentieth Century Fox Home Entertainment LLC

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-rayDisc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About Zoke Culture Group

Zoke Culture Group is a Guangdong-based culture and entertainment company that has a broad range of business including home entertainment audio and video production, distribution, copyright trade, audio and video retail, movie distribution, as well as talent agent, TV show production, e-commerce and electronic home appliances production.

Founded in 1998, Zoke has rapidly grown into the leading home entertainment distributor in China with 700 employees and over 100 distribution channels allocated in 23 cites around China. In the music sector, it has established long term partnerships with well-known international companies such as TimeWarner Music and Universal Music.

Zoke is also the first Chinese audio and video production enterprise that owns a special team dedicated to anti-piracy and copyright protection activities.

Contacts

Twentieth Century Fox
Marla Rothschild, Vice President, Publicity
310-369-5827
marla.rothschild@fox.com
or
Luke Xiang, China Business Director
8610 8518 8500, ext. 3927
luke.xiang@fox.com
or
Zoke Culture Group
WANG Yu, Corporate Communications Manager
8610 8449 2466, ext. 927
wolf8181@163.com

Contacts

Twentieth Century Fox
Marla Rothschild, Vice President, Publicity
310-369-5827
marla.rothschild@fox.com
or
Luke Xiang, China Business Director
8610 8518 8500, ext. 3927
luke.xiang@fox.com
or
Zoke Culture Group
WANG Yu, Corporate Communications Manager
8610 8449 2466, ext. 927
wolf8181@163.com