LOS ANGELES--(BUSINESS WIRE)--Herbalife Ltd. (NYSE:HLF), a global nutrition direct-selling company, today announced that it will begin conducting business in Peru during December 2006, expanding the company’s reach to 63 countries where Herbalife products are sold through a network of independent distributors. Jaime Elkin Ackerman has been appointed as managing director, and will oversee the day-to-day operations of the country. The company’s head office will be located in the capital city of Lima.
Herbalife was established in California in 1980. The company began doing business in South America in 1994 in Venezuela and Argentina. Peru will be the seventh market on this continent.
“Herbalife continues to fulfill its vision of changing people’s lives by bringing healthy nutrition and an affordable business opportunity to people of all economic backgrounds,” said Greg Probert, president and chief operating officer. “Through Herbalife, Peruvians can find a new means of pursuing their personal health and financial goals.”
Four products from Herbalife’s nutrition line will be available, including the company’s flagship Formula 1 Nutritional Shake Mix in three flavors and Formula 3 Personalized Protein Powder. The company is expecting to launch six additional new nutrition products in first quarter 2007 and its full NouriFusion skin care line in second quarter 2007.
Prior to joining Herbalife, Elkin was the national sales director of Avon Ecuador, after serving as marketing director for Avon Ecuador and Colombia. He holds a law degree from the Pontificia Universidad Católica del Perú and a marketing specialization from Javeriana University of Colombia.
Herbalife Ltd. (NYSE:HLF) is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 63 countries through a network of more than one million independent distributors. The company supports the <http://www.herbalifefamily.org/> Herbalife Family Foundation and its Casa Herbalife program to bring good nutrition to children. Please visit Herbalife Investor Relations for additional financial information.