Massive Alienware Invasion Planned for DigitalLife

Alienware Systems up for Grabs as Attendees Battle in Gaming Tournaments, Meet Actor Jason Mewes and Experience AMDs Upcoming Enthusiast Platform Codenamed 4x4 at Alienware Booth

DigitalLife 2006

MIAMI--()--Alienware® the leading manufacturer of high-performance desktop, notebook, media center and professional systems is set to descend upon DigitalLife in New York City from October 12th to October 15th as a presenting tournament sponsor for the event. DigitalLife visitors can expect numerous Alienware encounters, most notably at booth No.1553, where they can have an opportunity to win an Alienware 17 SLI Powerhouse notebook and meet actor Jason Mewes Jay of Jay and Silent Bob fame. Further sightings will occur on Friday, Oct. 13 at noon at the DigitalLife Theater during Alienware CEO Nelson Gonzalezs keynote speech, where two Aurora 7500 systems, powered by the AMD Athlon 64 FX processor, will be awarded.

There is no better opportunity to experience everything that Alienware has to offer than coming to DigitalLife, a show with a unique atmosphere that complements and showcases Alienwares unique brand appeal, said Mark Vena, Vice President of Marketing at Alienware. Were excited about how Nelson Gonzalez will lead a presentation and panel discussion on immersive computing, as well as allowing consumers the opportunity to get a first look at Alienwares latest systems and battle fellow attendees -- all proof positive why the Alienware brand continues to lead the charge on future PC innovation, particularly in the gaming and entertainment space.

Attendees who stop by the Alienware booth can do all of the following:

  • Engage in intense gaming battles during Battlefield 2142 tournaments held once every two hours. At stake for the winners: Alienwares award-winning Aurora m9700 notebook and Ozma 7 headphones.
  • Meet actor Jason Mewes, star of hit movies like Clerks and Mallrats, who will be on hand to sign autographs from 3-5 p.m. on Friday, October 13th and from 1:30-3:30 p.m. on Saturday, October 14th.
  • Be the first to check out innovations like AMDs upcoming 2-socket, 4-core enthusiast platform codenamed 4x4 and Alienwares latest DHS media center, a new AMD LIVE! PC with integrated audio amplifier.
  • Walk away with multiple giveaways such as free Alienware T-shirts, temporary tattoos and all new Alienware Dual Compatible Gaming Pad.

On Friday, October 13th at noon, attendees who can tear themselves away from the action at the Alienware booth will have the opportunity to hear Alienwares CEO Nelson Gonzalez give a speech on the future of immersive technology followed by a panel discussion on the topic with a group of industry luminaries. An Aurora 7500 system will be awarded both before and after the speech to two lucky audience members who register via text message.

Elsewhere around DigitalLife, nearly 150 Alienware systems will be in action, fueling the fun in the following areas: Counter-Strike 1.6 Tournament (No. 1461), QUAKE 4 Tournament (No. 1461), Warcraft III: The Frozen Throne Tournament (No. 1461), F.E.A.R. Tournament (No. 1461), DigitalLife Stage (No. 1461), iTG/Shoutcasters (No. 1461), Microsoft Windows Lounge (No. 136), DigitalLife PC Arcade (No. 1450) and Vivendi (No. 1517).

AMD is excited to work with Alienware on the upcoming 4x4 multi-core platform designed for enthusiasts who demand ultimate multi-threading performance and mega-tasking capability from their computer, said Patrick Moorhead, Vice President, Advanced Marketing, AMD (NYSE:AMD). In addition, Alienware will demonstrate a new and exciting AMD LIVE! PC-based digital home system with integrated audio amplification that can help consumers simplify their digital life with performance and style.

About Alienware

Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers Choice Award as the Best Performance Desktop by Computer Shoppers reader survey and received PC Magazines Readers Choice Award in its 18th Annual Reader Survey. In addition, the company recently earned a spot on PC World's list of the "25 Greatest PCs of All Time." Alienware systems are available direct within the United States, Europe, Australia and New Zealand. For more information, please visit www.alienware.com/prdigitallife or call 1-800-ALIENWARE (254-3692).

AMD, the AMD Arrow logo, AMD Athlon, AMD LIVE!, and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

Contacts

For Alienware, Miami
M/C/C
Nathan Johnson, 972-480-8383 ext. 231
Nathan_Johnson@mccom.com

Contacts

For Alienware, Miami
M/C/C
Nathan Johnson, 972-480-8383 ext. 231
Nathan_Johnson@mccom.com