EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV, Inc., the nation’s leading satellite television service provider, is the first to take the phenomenally popular MySpace experience and bring it to life as a television show when Project MyWorld debuts October 2 at 6 p.m. ET/ 3 p.m. PT on DIRECTV’s Channel 101. The show will follow three friends as they travel the world in search of love, adventure, independent bands and the real people around the world who have become their MySpace friends. DIRECTV’s fourth original series is part documentary, part international odyssey and part Internet experience come to life.
DIRECTV will give the three women a voice to create, develop and produce Project MyWorld according to their own unique personalities for the ultimate in viewer-generated content. The three women will also serve as executive producers and maintain the show’s website on MySpace at www.myspace.com/projectmyworld.
The program will introduce viewers to three friends: Shaina Fewell, Renee Intlekofer and Taryn Southern, and follow them as they traverse the globe in search of their MySpace friends worldwide and set out to fulfill their own personal missions. Shaina is on the hunt for the best indie band in each city, Renee is searching for international love and the feisty Taryn is looking for adventure.
In her search for the best indie band, Shaina will present her discoveries in each episode of Project MyWorld and viewers will be prompted to vote for their favorite band on MySpace. The band who gets the most votes will win production of a music video, directed by Shaina and presented as a World Premiere on CD USA, DIRECTV’s original live weekly music show which is seen in 97 countries. Additionally, music from selected bands will be featured in Project MyWorld’s soundtrack throughout the season.
Renee will take Internet dating to a whole new level by speed dating her way through various countries as she dates different men in each location the women visit. It’s a mission that many single girls would envy, getting a chance to expand the search for the perfect guy to endless global possibilities.
Taryn will scout out adventures for the three friends to engage in, whether immersing themselves in the famous La Tomatina tomato-throwing festival in Valencia, Spain; passing through Munich to celebrate Oktoberfest or visiting soldiers at Ramstein Air Base in Germany. As she looks to prove that no quest is too big or too outrageous, Taryn will also embark on her own adventures as she searches for the most unique and fascinating MySpacers across the globe.
“This is such a great concept and the fact that it’s totally homegrown by Shaina, Taryn and Renee really drew us to the project,” said Eric Shanks, executive vice president of entertainment at DIRECTV. “Project MyWorld is a completely new kind of show where everything from the music to the characters have a connection between the online world and real-life.”
The women will begin their journey in Los Angeles and then continue on to such exotic locales such as Croatia, Spain, Italy, Germany, France and other countries in their worldwide tour. Their adventures will be shot documentary style in High-Definition and presented to viewers in a weekly half-hour television show.
DIRECTV, Inc., the nation’s leading satellite television service provider, presents the finest television experience available to more than 15.5 million customers through exclusive content, industry-leading customer service (which has surpassed cable six years running) and superior technologies. Each day, DIRECTV subscribers enjoy over 250 channels of 100% digital picture and sound; exclusive programming and the most comprehensive collection of sports programming available anywhere including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS™. DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. DIRECTV is approximately 39 percent owned by News Corporation. For the most up-to-date information on the Company, please visit directv.com.
Editors note: Artwork is available upon request.