REPLACING PHOTO Consumers Get Chance to `Have Their Say' on Heinz Ketchup Bottles; Heinz Launches Myheinz.com to Offer `Create-Your-Own' Talking Labels That Speak For Themselves at Birthdays, Weddings and Every Occasion in Between

August 2, 2006 - Heinz's new "create-your-own" talking labels allow consumers to pen their own witty, sentimental or celebratory message on the iconic Heinz Ketchup bottle by visiting www.myheinz.com. Different bottle sizes are available on the Web site. (Photo: Heinz)

CORRECTION...by Heinz North America
PITTSBURGH--()--Aug. 2, 2006--Please replace the photo with the accompanying corrected photo.

The release reads

CONSUMERS GET CHANCE TO `HAVE THEIR SAY' ON HEINZ KETCHUP BOTTLES; HEINZ LAUNCHES MYHEINZ.COM TO OFFER `CREATE-YOUR-OWN' TALKING LABELS THAT SPEAK FOR THEMSELVES AT BIRTHDAYS, WEDDINGS AND EVERY OCCASION IN BETWEEN

The H.J. Heinz Company (NYSE:HNZ) is marking the occasion of its famous Ketchup brand's 130th birthday by allowing consumers to celebrate their own occasions with a special bottle of red - Ketchup that is. By visiting www.myheinz.com, consumers can pen their own witty, sentimental or celebratory message on the iconic ketchup bottles for the ultimate unique party favor or personalized gift.

"With the success of our previous 'Talking Labels' campaign and 'Say Something Ketchuppy' contests, we realized our consumers have really enjoyed the many witty phrases and catchy quips that appeared on the Heinz keystone-shaped labels in recent years," said Wendy Joyce, senior brand manager for Heinz Ketchup. "Now, we're giving consumers a chance to create their own one-of-a-kind phrase on Heinz bottles for a unique and surprising way to say something special."

You Said to Bring a Bottle of Red

At the touch of their keyboard, consumers can make any occasion a special one by creating their customized Heinz Ketchup bottle. Whether wishing little Timmy "HAPPY 8th BIRTHDAY," branding "BOB'S BBQ BASH" or creating a one-of-a-kind favor for the big wedding of "TONY & LINDA, SEPTEMBER 24, 2006," consumers can get more creative than ever before with their Ketchup bottles.

Heinz is offering three sizes of customizable Ketchup bottles, including the iconic 14-ounce glass, 20-ounce Top-Down, and special "mini" 2.25-ounce Ketchup bottles. The "mini" favor-sized bottles, which were previously available only on a limited basis through hotel room service and the Heinz gift shops, also will be available with Heinz Dijon Mustard.

Consumers can also tap into a list of ready-made stock labels available directly on the Web site, including commonly used special occasion sayings such as "HAPPY BIRTHDAY," "HAPPY ANNIVERSARY," "WELCOME NEW BABY" or "CONGRATULATIONS!"

User-Friendly Web Site

Consumers can now simply visit www.myheinz.com, a specially created Web site, and follow a quick and easy three-step process consisting of:

-- Step 1, selecting the desired bottle;

-- Step 2, creating a message or selecting one of the ready-made labels;

-- Step 3, making the purchase with any major credit card.

The Web site allows buyers to review their customized label as they create it and preview an image of the final version before completing their purchase. Once an order is placed, delivery is expected within four to six weeks with a rush delivery option for any upcoming events.

The "mini" bottles are available on the site with a minimum order of four bottles, while the other sizes are available with no minimum order. Prices per bottle range from $4 to $6.50 with discounts on multiple orders. All prices and shipping costs are available on the Web site at www.myheinz.com.

Later this fall, Heinz plans to extend its offering to include a special promotional section of the site, which will include a selection of fun, specially designed seasonal and themed labels, which can also be customized.

ABOUT HEINZ: H.J. Heinz Company, offering "Good Food, Every Day(TM)" is one of the world's leading marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and infant foods. Heinz satisfies hungry consumers in every outlet, from supermarkets to restaurants to convenience stores and kiosks. Heinz is a global family of leading brands, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing nearly one-third of total sales or close to $3 billion), Ore-Ida(R) French fries and roasted potatoes, Boston Market(R) and SmartOnes(R) meals, and Plasmon(R) baby food. Heinz's 50 companies have number-one or number-two brands in 200 countries, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(TM). Information on Heinz is available at www.heinz.com/news.

Available for interviews: Wendy Joyce, senior brand manager for Heinz Ketchup

Contacts

For Heinz North America
Olivia Barberis, 412-473-3430 (o) or
412-860-6313 (c)
oliviab@jackhorner.com
or
Heinz North America
Tracey Parsons, 412-237-5774 (o) or
412-327-5969 (c)

Contacts

For Heinz North America
Olivia Barberis, 412-473-3430 (o) or
412-860-6313 (c)
oliviab@jackhorner.com
or
Heinz North America
Tracey Parsons, 412-237-5774 (o) or
412-327-5969 (c)