Breathing Color Announces Direct Distribution in Australia of Its Award Winning Line of Digital Inkjet Media and Supplies

ORANGE, Calif.--()--April 6, 2006--Breathing Color, Inc. is proud to announce that it will begin selling directly to Australian users of digital inkjet media and related supplies for fine art, photographic and specialty signage products. This move allows the rapidly growing Australian user base to purchase Breathing Color's complete line of products, which had been previously underrepresented in Australia. As one of the most innovative and dynamic specialty media suppliers in the world, Breathing Color believes that it is uniquely positioned to meet the needs of the Australian market.

Nick Friend, Breathing Color's President, indicated, "We believe that the Australian market is one of the most important and fast paced markets in the world. Breathing Color's sole focus is serving the needs of the digital fine art (giclee) and photographic markets and are therefore one of very few suppliers that can address their complete needs." Mr. Friend explained further that while there are numerous suppliers, none have the focus and breadth of products necessary to meet the complete needs of the digital fine art and photographic users. He believes that quality, performance and price of the Breathing Color media and supplies is market leading.

Breathing Color's product line includes fine art papers, photo papers, canvases, specialty signage products and protective top coatings and varnishes. All of the products are designed to maximize color gamut, image density and archivability and are supported by ICC color profiles and information on their use.

Breathing Color has chosen to partner with several service providers in Australia that will provide local shipping, warehousing and support to Australian users. By working through these partners all customers should receive the seamless service that all of Breathing Color's customers have come to expect. More information is available at www.bcdirect.com.au or www.breathingcolor.com.

About Breathing Color, Inc.

Breathing Color, Inc. is a leading designer and supplier of digital inkjet media and post-print protective coatings. Breathing Color is focused on the art and photographic markets with products that maximize color and longevity. Breathing Color's customers benefit from the highest quality at competitive prices by buying direct.

Contacts

Breathing Color, Inc.
Nick Friend
Australia: 61 (2) 8080-2786
International: 01 (714) 744-4854
nfriend@breathingcolor.com
http://www.breathingcolor.com
http://au.breathingcolor.com

Contacts

Breathing Color, Inc.
Nick Friend
Australia: 61 (2) 8080-2786
International: 01 (714) 744-4854
nfriend@breathingcolor.com
http://www.breathingcolor.com
http://au.breathingcolor.com