Cesura created this Blog in an effort to help the industry better share, understand, and debate about how to groom greater certainty in their on-demand businesses by eliminating the frustrating experiences of poor performance and availability when using on-demand applications. Users across all industries experience intermittent disruptions when using on-demand applications -- impacting their ability to do their jobs. The business impact from these intermittent disruptions is much greater than catastrophic outages, because, in the on-demand world, poor end-user experience means lost revenue, customers, and reputation.
"As founder of Tivoli -- the company that set the standard for distributed systems management -- I knew that there is a better way than using the tools I envisioned in 1989," stated Bob Fabbio, president and chief executive officer of Cesura. "Changes in the market require a fundamentally different approach to addressing the requirements of an on-demand business. This is about looking at the problem from a different point of view, starting with what the customer is actually experiencing and tying that to the transactional demand and what the underlying compute environment is doing to satisfy the demand. From this starting point, you can begin to reliably shorten and eliminate the problems that end-users experience and quantify the impact in financial terms. Our blog debates some of the pressing issues in the on-demand world and offers some thoughts and advice on what to do about them."
Cesura offers on-demand companies such as Software-as-a-Service (SaaS) providers, Application Service Providers (ASPs), Managed Service Providers (MSPs), and other subscription-based companies the ability to guarantee consistently better end-user experience. The Cesura Business Certainty managed service shortens and eliminates the intermittent disruptions that users experience with on-demand applications -- improving customer satisfaction and financial performance while guarding against unwanted customer churn. And, by offering the solution as a managed service, Cesura fits into how on-demand companies operate their own businesses.
About Bob Fabbio
Bob Fabbio, Cesura's President and CEO, is an IT visionary and successful serial entrepreneur. In 1989, Fabbio founded Tivoli Systems and was the catalyst for what became a $12B Enterprise Systems Management market. In 1996, after a successful IPO, Tivoli was acquired by IBM. He later founded DAZEL Corporation, which quickly became the acknowledged market leader in Output Management, before being acquired by Hewlett-Packard. Fabbio also co-founded Ventix Systems, which later merged with Motive Communications.
About Cesura, Inc.
Cesura is the innovator of Business Certainty for the on-demand marketplace. The Cesura managed service shortens and eliminates the intermittent disruptions that users experience with on-demand applications -- improving customer satisfaction and financial performance while guarding against unwanted customer churn. The Cesura high-value, low-risk managed service is delivered by skilled professionals in the Cesura Business Certainty Center using an appliance on premises to ensure the availability and reliability of on-demand applications. By eliminating poor end-user experience, Cesura reduces the time that costs businesses money. Cesura is headquartered in Austin, Texas with sales offices across the United States. For more information, please visit www.cesura.com.