Winning the award for the commercial sector, U.S. Bank uses the SAS Marketing Automation and SAS Interaction Management components of SAS Customer Intelligence to define contact strategies for customers with a consistent message across all touch points, including call centers, branch sales and service personnel, and direct mail - personalizing inbound and outbound interactions at every opportunity. The solution also enables U.S. Bank to analyze customer behavior over time and act on significant changes immediately by using analytically based event triggers to help accelerate sales opportunities and salvage relationships at risk. "A change in behavior can be like a customer raising her hand to say, 'Hey, I have a new need,' " says Richard Martino, U.S. Bank's senior vice president of market and research. "That's when customers really need to hear from a banker."
"The investment we're making in expanding our customer insight platform will have a significant payback over the next five years," Martino says. "And the return to our shareholders will be impressive because the investment is very reasonable for an institution of our size and complexity." U.S. Bank is the first financial institution to win this award.
The U.S. Coast Guard, recipient of the award for the government sector, uses SAS Strategic Performance Management and business intelligence solutions for its Integrated Deepwater System (IDS), a critical multiyear, multibillion-dollar program to modernize and replace the Coast Guard's aging ships and aircraft, and improve command, control and logistics systems. As the largest recapitalization effort in the history of the Coast Guard, the Deepwater Program was developed to guarantee the nation's maritime homeland security. Its aim is to maximize the warning, detection and response time available to U.S. Department of Homeland Security decision makers and to provide the necessary capabilities for them to execute those decisions. Savings from these SAS solutions has approached thousands of man-hours per year in data collection and report generation.
Rear Adm. Patrick M. Stillman, the program executive officer for the Integrated Deepwater System Program, noted, "We are pleased to partner with SAS as we implement the Deepwater Program. It is critical to our stakeholders that we measure our performance and delivery of services in terms of accountability to the American public as it relates to this endeavor."
Pearl River Resort received an honorable mention at the event. Using SAS Enterprise BI Server, SAS Marketing Automation and SAS Financial Management, commercial sector customer Pearl River Resort targets specific offers and promotions to the resort's most valued guests, identifies new markets, provides rapid financial consolidation, reduces costs, and increases the level of guest satisfaction. With these SAS solutions, Pearl River Resort now has the ability to effectively determine who is visiting, where they are visiting from, and target their marketing efforts to guests who represent the highest potential value through their activities.
About U.S. Bank
U.S. Bank (www.usbank.com) is a subsidiary of U.S. Bancorp (NYSE:USB). With $209 billion in assets, U.S. Bancorp is the sixth largest financial holding company in the United States. The company operates 2,419 banking offices and 5,003 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions.
About the U.S. Coast Guard
The U.S. Coast Guard (www.uscg.mil/USCG.shtm) is a military, maritime, multimission service within the Department of Homeland Security dedicated to protecting the safety and security of America.
About Pearl River Resort
Pearl River Resort (www.pearlriverresort.com) is a development of the Mississippi Band of Choctaw Indians that features two highly successful Las Vegas-style casinos and two luxurious hotels, as well as Dancing Rabbit, a 36-hole award-winning championship golf course. It also operates Geyser Falls Water Theme Park, Clearwater Key, The Beach Club, 14 restaurants and a variety of retail shopping venues.
SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500(R) companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world The Power to Know(R). www.sas.com
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