ZivaGuide Changes the Way Millions of Americans Access Healthcare Information Online; New Healthcare Information Resource at www.ZivaGuide.com Invites Community Involvement via Unique Feedback Launch

NEW YORK--()--Nov. 14, 2005--Millions of people who search the Internet daily for answers to health-related concerns now have a new place to call home. ZivaGuide (www.ZivaGuide.com), the first healthcare resource that can be personalized, customized and localized, is now online. The Website debuted on November 1 during an invitation-only celebration at the historic Puck Building in New York City's famous SOHO district. Early users of the Website will participate in a unique "feedback launch" that will allow a community with an estimated reach of over one million individual consumers and caregivers to provide valuable input that will be used to further customize the site. Among the first to view ZivaGuide during last week's event were healthcare professionals and government officials, including Susan Mintz, CEO of the National Family Caregivers Association, New York State Senator Charles Fuschillo and Federal Judge Eugene Sullivan.

ZivaGuide was founded by Robert Abrams, a leading eldercare attorney and advocate who left his position as senior partner of a multi-million dollar law firm because of his dream to help others. Together with a team of healthcare experts, he created ZivaGuide, a sophisticated, yet easy-to-use site that will change the way people find the healthcare answers they seek for themselves and their loved ones. Mr. Abrams and his team had previously created www.MyZiva.com and www.MyZiva.net, two sites that have become the standard for nursing home professionals and consumers seeking answers.

"ZivaGuide provides access to healthcare information and resources for individuals and caregivers that is critical to their ongoing healthcare needs," said Abrams, chairman and president of ZivaContinuum, the company behind ZivaGuide. "We are proud to launch ZivaGuide to such a large community of consumers and caregivers who want to be more informed about the quality of the healthcare choices they make for themselves and loved ones. The unique feedback launch of ZivaGuide will enable our community to help us put the finishing touches on our Website."

ZivaGuide is the first online healthcare resource to provide a single, centralized site for access to personalized guidance, customized information and localized resources. It uses a combination of professional expertise, proprietary and licensed content, innovative technology and common sense.

Among the many features of the ZivaGuide site is ZivaCares (www.ZivaCares.com) a companion online community Website developed by Mary Furlong, president of Mary Furlong & Associates. For 20 years, Mary has guided the digital marketing strategies of major U.S. corporations for the 45+ age market. ZivaCares will be a gathering place for people to share experiences, find emotional support and gain valuable insights from people who care for and about others. The 44 million caregivers in the U.S. will now have a place to go for support and resources.

ZivaGuide Benefits

The power of ZivaGuide to provide personalized online and printable healthcare documents that can be used when consulting with a doctor or researching a healthcare facility enables consumers and caregivers to make better-informed decisions. ZivaGuide users can identify healthcare professionals and support groups in their local communities, navigate complex legal and financial issues regarding healthcare planning and update their personal information to match their continuing healthcare needs.

To learn more about ZivaGuide visit http://www.ZivaGuide.com.

About ZivaContinuum

ZivaContinuum provides access to comprehensive healthcare information, resources and services for both consumers and professionals. The company is dedicated to advancing quality care and empowering consumers and healthcare professionals by revolutionizing how healthcare information is accessed and used. ZivaGuide is part of the ZivaContinuum community of sites. ZivaGuide (www.ZivaGuide.com) is a personalized, customized and localized healthcare information resource that responds to your total healthcare needs. ZivaContinuum also includes the MyZiva Websites (www.MyZiva.com and www.MyZiva.net), which deliver information from a variety of public, private and proprietary sources. MyZiva.com is accessed by thousands of nursing facility professionals every day to manage administrative tasks, procedural matters and regulatory issues, enabling efficient operation and freeing up costly resources. MyZiva.net is accessed by over 60,000 consumers each month looking for unbiased information about nursing home facilities.

NOTE: ZivaGuide is making subscriptions available at no cost to the media. Please contact Arthur Germain for evaluation access.

Contacts

Marcomm Group
Media:
Arthur Germain, 516-829-0404
agermain@marcommgroup.com

Contacts

Marcomm Group
Media:
Arthur Germain, 516-829-0404
agermain@marcommgroup.com