Started in 2001, T-Shirt Hell made their reputation with over-the-top t-shirts. While they don't shy away from profanity, T-Shirt Hell is better known for their willingness to lampoon today's most controversial subjects. Topics include religion, race, terminal illness, and disabilities; not to mention sexuality, celebrity, and even national tragedy. Nothing is off limits. They have made shirts about the Tsunami, and Hurricane Katrina.
Aaron Schwarz, the innovative mastermind behind www.tshirthell.com had this to say: "I know some people find our t-shirts offensive but in the end they're just words: and unlike sticks and stones and shoe bombs; they will never physically hurt you. We don't want our customers to be intimidated. Why should you have to choose between air travel, and your favorite tee? That's why we came up with the offer. Go to the airport in your favorite T-Shirt Hell shirt. If they don't let you on the flight, give us a call. We will find you alternate transportation. If we have to charter a jet, then that's what we'll do."
T-Shirt Hell is not fooling around, either. They have splashed the offer across the main page of their website. They created a specific web page with all of the necessary instructions, and provide a toll free number to call. Not able to log on to their site at the airport? That's no problem. The website offers a card with all of the information on it that you can print out and carry in your wallet.
Schwarz has a final message for his customers. "This is not a contest to try to get kicked off of an airplane. Interfering with a flight crew is stupid, dangerous and against the law. This offer is meant to be a safety net. You shouldn't have to surrender your Constitutional right to freedom of expression, just to enjoy a narrow seat, a bad movie and a bag of stale peanuts. People who want a country where no one's clothes will offend them should slip on a burka and move to Afghanistan," Schwarz said, his dark eyes flashing. "Of course, good luck getting on the airplane dressed like that," he added quickly.