"Citigroup is a leader in the financial services industry, and Citibank and Citicorp Investment Services, as members of the Citigroup family of companies, are always looking for ways to expand the depth and breadth of the financial guidance that they provide to their respective clients. After an extensive review of several potential financial vendors, we found that AdviceAmerica had the flexibility to meet the broad business requirements of multiple Citi business units," said Malik Sarwar, President of Citicorp Investment Services. "The next generation of the Citipro application is based upon AdviceAmerica's platform and is seamlessly connected to multiple back office systems to pre-populate real-time client data and virtually eliminate manual data entry. The application substantially increases Citicorp Investment Services' Financial Executives' productivity and significantly enhances how we deliver financial guidance to our clients. The response from our Financial Executives and clients has been very positive."
AdvisorVision offers a dynamic, easy to navigate user interface that connects to a variety of data sources and applications across the company.
According to Purna Pareek, CEO of AdviceAmerica, "We are pleased to assist Citicorp Investment Services in delivering the next Citipro platform to help their Financial Executives build deeper relationships with their clients. AdviceAmerica is proud to have its AdvisorVision platform deployed by such an outstanding financial institution as Citicorp Investment Services."
AdvisorVision helps financial institutions such as Citicorp Investment Services with three strategic priorities -- asset growth, compliance control, and competitive differentiation. It enhances productivity and effectiveness so firms can more efficiently build broader, trusted relationships and help find suitable products and services. The rules providing product alternatives are centrally managed for compliance control even though Financial Executives are geographically dispersed.
About Citibank and Citicorp Investment Services
Citibank and Citicorp Investment Services are subsidiaries of Citigroup (NYSE:C), the preeminent global financial services company with some 200 million-customer accounts in more than 100 countries. Citigroup's subsidiaries provide a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, insurance, securities brokerage, and asset management to consumers, corporations, governments and institutions. Major brand names under Citigroup's trademark red umbrella include Citibank, CitiFinancial, Primerica, Smith Barney, Citicorp Investment Services and Banamex. Additional information may be found at: www.citigroup.com.
AdviceAmerica is a leading provider of innovative financial planning and relationship management solutions that enable financial services providers to increase assets under management, strengthen client relationships, and gain competitive advantage. Through its flagship product AdvisorVision, AdviceAmerica is redefining the next generation of dynamic and collaborative planning systems linked to online data sources. By incorporating the industry's first Web-powered advice generation engine, AdvisorVision goes beyond needs analysis to present actionable, personalized and suitable advice.
Contact AdviceAmerica at: www.adviceamerica.com or call: 510-742-4220.