Goody(R) and Living Beyond Breast Cancer(R) Launch ''Comfort Meets Cause'' Campaign; Funds Raised from Celebrity Brush Auction and in Store Promotion to Benefit Breast Cancer Survivors

ATLANTA--()--Sept. 28, 2005--Goody Products, Inc.,(R) leader in quality brushes, combs and fashion hair accessories, and the nonprofit organization Living Beyond Breast Cancer(R) (LBBC), announced the launch of "Comfort Meets Cause," a nationwide campaign to raise awareness and funding for breast cancer survivors and educational programs that support the cause.

In September and October, limited edition pink Goody Ouchless(R) hairbrushes are available in food, drug and mass retailers nationwide and retail for $5.99 to $9.99. Goody(R) will donate four percent of the proceeds from the sale of each pink Goody Ouchless(R) hairbrush to LBBC.

Brushes autographed by top celebrities including Salma Hayek, Jessica Simpson, Hilary Duff, Kim Cattrall, Kelly Ripa and Julianne Moore to name a few are being auctioned off on the Goody(R) website, www.goody.com, with all the proceeds benefiting LBBC.

"Raising public awareness and funds for young survivors of breast cancer is a cause Goody is embracing in a meaningful way," said Leneithra Lowery, Director of Marketing Communications, Goody Products, Inc. "In concert with our retailers, our goal is to support young women diagnosed with this disease by increasing their self esteem through our beauty products."

Special Edition Pink Goody Ouchless(R) hairbrushes are available in food, drug and mass retailers nationwide and retail for $5.99 -$9.99SRP. Celebrity signed Special Edition Pink Goody Ouchless(R) hairbrushes are being auctioned off at www.goody.com.

About Goody Products, Inc. (R)

Goody Products, Inc.(TM), a division of Newell Rubbermaid (NYSE: NWL), is the world's most recognized manufacturer of hair styling tools and accessories. From the Ouchless(TM) collection of brushes and elastics and Goody StayPut(TM) elastics to the seasonal fashion collection, Goody(R) provides consumers with products inspired by the latest designer trends so they can enjoy style without sacrifice. The company brands include Goody(R), ACE(R) combs and brushes for men, and Industrie(TM), an innovative professional line of styling tools and winner of the American Beauty Association's gold ABBIE award. Goody(R) is sold primarily at leading food, drug and mass market retailers. Goody Products, Inc. is headquartered in Atlanta, Georgia. For more information, visit www.goody.com.

Contacts

Creative Media Marketing
Lisa Lauri, 212-979-8884

Contacts

Creative Media Marketing
Lisa Lauri, 212-979-8884