Coffee Industry Icon and Former Chairman of Hills Bros Coffee, Inc. Appointed Advisor to Coffee Pacifica

LAS VEGAS--()--July 7, 2005--Coffee Pacifica, Inc. (OTCBB:CFPC) announced today that Mr. Austin E. Hills, a former Chairman of the Board of Directors of Hills Bros Coffee, Inc. was appointed a special advisor to Coffee Pacifica. Mr. Hills will advise the Chief Executive Officer on various aspects of the coffee business, in particular concerning sales of Papua New Guinea grown green bean coffee in the United States.

Mr. Shailen Singh, Chairman and CEO of Coffee Pacifica, stated, "Mr. Hills' coffee industry and business experience offers Coffee Pacifica valuable guidance at a critical time as we continue to grow our green bean coffee business and attempt to capture a major market share of the PNG coffee market in the USA and Canada."

Mr. Austin Hills received his A.B. degree from Stanford University and earned his M.B.A from Columbia University. Mr. Hills' distinguished coffee career began in 1959 with Hills Bros. Coffee, Inc., a family business, as an Assistant Coffee Buyer, later as an Assistant Market Research Director, Acting Secretary, Secretary, Vice President and eventually as the Chairman of Board. From 1960 to 1976, Mr. Hills was a director of Hills Bros. Coffee, Inc. and during this period he served as a member of the Finance Committee, Market Policy Committee, and Executive Committee.

Mr. Hills was the President of Pacifica Coast Coffee Association from 1975 to 1976 and was a Director from 1973 to 1976.

From 1975 to 1998, Mr. Hills was founder President of Hills Vineyards, Inc., a vineyard management company, from 1974 to 1988, Mr. Hills was founder and general partner of Olive Hills Vineyards, a Napa Valley vineyard, and from 1972 to 1997, Mr. Hills was founder and general partner of Hills Vineyards, a Napa Valley vineyard. Since 1999, Mr. Hills has been the President of Hills Vineyards, Inc. an olive oil grower and distributor in the Napa Valley.

In 1977, Mr. Hills co-found the award winning Grgich Hills Cellar in Rutherford, California, and since 2001 has served as the Chairman of the Board. Mr. Hills has been the President of Hills Exploration Corp since he founded it in 1988. From 1991 to 1999 Mr. Hills also served as a director of Milton National Bank. In 2000, Mr. Hills co-found Hills Capital Management, a commodities brokerage firm.

Since 2002 he has been Chairman of the Board of Axle Logic, Inc and a director of Lift Mates Inc. and was appointed a director of Portarius Inc. in 2003.

Additionally, since 1966, Mr. Hills has been a director of San Francisco Society for the Prevention of Cruelty to Animals and has served as its President from 1972 to 1978.

Mr. Jony Yogiyo, Vice Chairman of Coffee Pacifica, stated, "Mr. Hills is a great philanthropist. As such, he fits well into our business model wherein all the coffee farmers are our shareholders who receive a premium price for their green beans, and which enables them to sustain their farms, the environment, have a reasonable standard of living and provide education for their children."

Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of green bean coffee grown in Papua New Guinea. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com .

PNGCGF is a strategic partner and a major shareholder of Coffee Pacifica. PNGCGF's shareholders are 105 co-operatives representing approximately 60,000 coffee growers organized in various co-operatives located throughout the coffee growing areas of PNG. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica.

Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's business and prospects. Actual results could differ materially, as the result of such factors as: (1) competition in the markets for the Company's green bean coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance.

Contacts

Coffee Pacifica Inc
Lionel Gosselin, 877-318-9343 (Corporate)
or
Capital Group Communications Inc
Mark Bernhard, 415-843-0200 (Investor)

Contacts

Coffee Pacifica Inc
Lionel Gosselin, 877-318-9343 (Corporate)
or
Capital Group Communications Inc
Mark Bernhard, 415-843-0200 (Investor)