National NCM Directory of Ethnic Media: Your Gateway to the Media That Reaches 50 Million Americans

NEW YORK--()--June 8, 2005--New California Media announces the release of the Second Edition of the NCM National Ethnic Media Directory, the most comprehensive database of ethnic media in the country.

Available in print and online editions, the new directory includes more than 2000 ethnic media organizations in practically every state; online listings updated daily; in-depth profiles and photos of the key players in ethnic media; and a custom search feature by city, state, language, media type and ethnicity.

The newly updated and expanded directory will be released at the First National Expo of Ethnic Media on June 9 at Columbia University in New York, co-hosted by NCM, the Independent Press Association and Columbia Graduate School of Journalism.

With The Boeing Company as the primary sponsor, the Second Edition of the NCM Directory represents the most comprehensive and easy-to-use resource for businesses reaching out to ethnic media.

"Boeing is pleased to partner with NCM to produce this unique resource for reaching America's vast and growing ethnic media segment," said Fernando Vivanco, director of State, Local & Diversity Communications for Boeing Integrated Defense Systems. "We believe it will have a significant impact on how businesses, government agencies and other organizations communicate with the 50-million plus individuals in the United States who today rely on ethnic media outlets for news and information."

The ethnic media are collectively reshaping the face of communications in a country where minority populations will outpace the majority by 2050, according to the U.S. Census.

"It has taken a year to compile the new edition of the NCM Directory," said NCM Executive Director Sandy Close. "This represents a huge undertaking that has required meeting and contacting ethnic media across the country, speaking multiple languages, and tracking a media market that is rapidly growing and changing. As the country's largest association of ethnic media, we are excited to present this extraordinary achievement."

Order the new edition of the NCM National Ethnic Media Directory at www.ncmonline.com/directory.

New California Media (NCM) recognizes Business Wire, Hispanic PR Wire, Black PR Wire for their support and contribution in the distribution of NCM's first national Ethnic Media EXPO 2005 press releases.

Contacts

NCM
Elena Shore, 415-503-4170
eshore@pacificnews.org

Contacts

NCM
Elena Shore, 415-503-4170
eshore@pacificnews.org