Air2Web, Leading Global Mobile Solutions Provider, Acquires UK Wireless Company; Air2Web Expands Overseas Operations with Acquisition of Consult Mobile

ATLANTA & LONDON--()--May 16, 2005--Air2Web, the leading provider of wireless applications and content gateway services globally, announced the completion of its acquisition of Consult Mobile, a UK-based mobile solutions and infrastructure company.

"We are very pleased about the Consult Mobile acquisition," said Sanjoy Malik, President and CEO of Air2Web. "The company has made its mark on the UK wireless market. For the past several years, they have been providing the region with outstanding mobile products and services. We are looking forward to the Consult Mobile executives joining the Air2Web team, and know that they will be a valuable asset to our new UK venture."

Founded in Atlanta in 1999, Air2Web has since expanded its operations to Asia Pacific and most recently to Europe with its acquisition of France-based Wokup SA, a leading developer of mobile applications. Air2Web's European customers include Credit Lyonnais, Societe Generale, BRED, France Telecom, SFR, Etisalat, Cofinoga, Geopost, and NMPP.

"Air2Web began its expansion into Europe last year when it purchased Wokup," continued Malik. "With the acquisition of Consult Mobile, we are expanding our reach even further. Our London-based operation will serve the UK, as well as Scandinavia and surrounding regions. Additionally, this move enables us to extend our portfolio of products to include Digital Rights Management."

"Everyone at Consult Mobile is very excited to be part of Air2Web," said Consult Mobile Managing Director Jonathan Watson. "Air2Web has a tremendous track record for providing innovative products and services to its customers. I can think of no better wireless company to join forces with."

"Air2Web has made great inroads into the US, European and Asia Pacific markets with its mobile applications and Content Gateway, which provides two-way connections to more than 470 carriers worldwide through a single interface, and I expect Air2Web to do the same for the UK and Scandinavian markets," said Vikrant Gandhi, Industry Analyst --Mobile Communications for Frost & Sullivan.

"In December 2004, Frost and Sullivan awarded Air2Web the Mobile Marketing Product Suite Award for its 2Notify solution," continued Gandhi. "This accolade was awarded to the company that possessed the most compelling suite of mobile marketing applications in the United States. The 2Notify product is extremely compelling because it offers a comprehensive solution that allows brands and mobile operators to support many different types of mobile marketing campaigns without incorporating a multitude of campaign specific applications. We project that a multi-functional solution such as 2Notify, which addresses the key requirements of the whole value chain, will continue to gain prominence in the mobile marketing industry."

As a testimony to 2Notify's capabilities, one of the world's largest wireless carriers licensed the 2Notify suite of applications to successfully operate numerous mobile marketing campaigns in support of men's college basketball, reality TV, movie promotions, stock car racing, professional football, college football, and others.

Air2Web Mobile Solutions

Consumer brand companies, content providers, media companies and mobile carriers, trying to reach wireless users in the UK as well as globally, now have access to Air2Web's:

-- Text Messaging and Premium Billing Applications

-- Content Gateway which supports

-- Bulk SMS Delivery

-- Two-way Text Messaging

-- Premium SMS

-- MMS

-- Premium Content Delivery

-- Digital Rights Management

Air2Web provides its customers access to over 470 wireless carriers worldwide, including the top four carriers in the UK and the top 10 in the US -- giving Air2Web access to 91% of the US mobile market.

UK Customers

Two UK organizations currently utilizing Air2Web's services are Zee TV and C3LLX.

Zee TV: With access to more than 500 million viewers globally, India-based Zee TV is using Air2Web to enable their UK viewers to interact with the network's TV programs through mobile polls, contests, and ringtones. Most recently Zee fans, using their cell phones, were able to vote for their favorite actor, actress, or film, in support of the annually televised Zee Cine Awards, India's most prestigious Cinema Awards.

C3LLX: UK-based C3LLX Inc., a leading international player in the mobile content delivery and applications market, is successfully using Air2Web's direct carrier connections and Premium Billing capabilities in the US to offer ringtones, horoscopes, games and animation to America's mobile youth market. C3LLX's content is branded as 'Partycell.' www.partycell.com.

Air2Web's Award-Winning Technology

Air2Web was selected in 2004 to The Red Herring 100, an exclusive list of the 100 private companies that have played a leading role in innovation, technology and strategy. According to the magazine's editors, The Red Herring 100 is their annual list of the most promising private companies and more than 600 organizations across the globe were evaluated to determine the winners.

About Air2Web

Air2Web is the leading provider of wireless applications and content gateway services globally. Based out of the US, with an Asia Pacific headquarters in India and a European headquarters in France, Air2Web's mobile messaging applications extend the reach of business to customers using mobile phones and smart devices. Using Air2Web, one gets access to worldwide wireless subscribers, including 163 million in the US, through its secure and high throughput connections into carrier networks. Air2Web's clients include UPS, ABN AMRO, CSX Intermodal, BRED, Cofinoga, Societe Generale, CitiBank, ICICI, Orange, InterContinental Hotels Group, and the Weather Channel. For more information see www.air2web.com.

Contacts

Air2Web, Atlanta
Elizabeth W. Clarke, 404-942-5445
elizabeth.clarke@air2web.com
or
Air2Web, London
Irene Nyberg, +44-207-510-8961
(mobile) +44-7747-844-854

Contacts

Air2Web, Atlanta
Elizabeth W. Clarke, 404-942-5445
elizabeth.clarke@air2web.com
or
Air2Web, London
Irene Nyberg, +44-207-510-8961
(mobile) +44-7747-844-854