"In four short years, myFICO.com has grown from a one-product experiment in consumer education to become the most trusted source in the country for people wanting to learn their real credit rating and the kinds of actions they can take to improve it over time," said Cheri St. John, vice president of Global Scoring and Consumer Solutions for Fair Isaac. "As a consumer destination, myFICO.com is unmatched in the industry for the product innovation, educational tools and information it provides."
As an example, St. John cited Suze Orman's FICO(R) Kit, the industry's first collaboration with a celebrity financial expert to provide consumers with personalized information to help them understand what they can do to improve their credit standing and potential over time.
"That little three digit number -- your FICO score -- is the most important number you have when it comes to your financial future," said Suze Orman, Emmy award-winning talk show host and author of The New York Times best-seller, The Money Book for the Young, Fabulous & Broke. "Just about every financial move you make for the rest of your life will be somehow linked to your FICO score. Knowing and improving your FICO score is the most important way to make more out of your money."
More myFICO Innovations
Since its introduction in 2001, myFICO.com has delivered a steady stream of new and useful credit education tools to consumers. Key innovations over the past four years include:
2004: myFICO and Equifax announced Score Watch(TM), the first product to continuously monitor subscribers' FICO scores and credit files and alert them to changes that could qualify them for better interest rates.
2003: myFICO.com became the first web destination to provide consumers with FICO scores from all three national credit reporting agencies, and it remains the sole consumer source for all three scores today. Also, myFICO.com introduced myFICO Identity Theft Security, its unique solution for identity-theft detection that monitors hundreds of databases for changes to personal information that are often the earliest signs of identity theft.
2002: myFICO.com introduced a pair of innovations. Its FICO Score Simulator answered consumers' desire to learn how specific financial actions might impact their FICO score over time if other factors stay the same. myFICO.com also introduced a web tool matching consumers' FICO scores with current auto, home equity and mortgage loan rates in their states to help them understand their current credit potential. Both tools are still available free to visitors at myFICO.com.
2001: Fair Isaac and Equifax jointly set the nation's standard for score disclosure products with their introduction of Score Power(R). Score Power packaged consumers' FICO scores from Equifax with their underlying credit reports and personalized explanations of their scores, including best strategies for improving them over time. Fair Isaac launched myFICO.com with that initial product on March 19, 2001.
About myFICO and Fair Isaac
The FICO credit score is used to make billions of credit decisions each year, including more than 75 percent of mortgage loan originations. In addition, more than 40 of the nation's 50 largest financial institutions rely on the FICO score to help them determine an individual's credit risk. Through the myFICO.com web site, consumers use the company's FICO scores, the standard measure of credit risk, to manage their financial health.
Fair Isaac Corporation (NYSE:FIC) is the preeminent provider of creative analytics that unlock value for people, businesses and industries. The company's predictive modeling, decision analysis, intelligence management, decision management systems and consulting services power billions of mission-critical customer decisions a year. Founded in 1956, Fair Isaac helps thousands of companies in over 60 countries acquire customers more efficiently, increase customer value, reduce fraud and credit losses, lower operating expenses and enter new markets more profitably. Most leading banks and credit card issuers rely on Fair Isaac solutions, as do insurers, retailers, telecommunications providers, healthcare organizations and government agencies. For more information about FICO scores and myFICO consumer products, please visit myFICO.com.
Statement Concerning Forward-Looking Information
Except for historical information contained herein, the statements contained in this press release that relate to Fair Isaac, including statements regarding its myFICO offering, and the benefits to be derived from this offering, are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including any unforeseen technical difficulties related to the implementation, use and functionality of the offering, the risks that customers will not perceive material benefits from the offering, failure of the product to deliver the expected results, the possibility of errors or defects in the offering, regulatory changes applicable to the use of consumer credit and other data, and other risks described from time to time in Fair Isaac's SEC reports, including its Annual Report on Form 10-K for the year ended September 30, 2004, and quarterly report on Form 10-Q for the period ended December 31, 2004. Forward-looking statements should be considered with caution. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, Fair Isaac's results could differ materially from Fair Isaac's expectations in these statements. Fair Isaac disclaims any intent or obligation to update these forward-looking statements.
Fair Isaac, FICO and myFICO are trademarks or registered trademarks of Fair Isaac Corporation in the United States and/or in other countries. Other product and company names herein may be the trademarks of their respective owners.