Developer of Greenies Acquires Healthy Pet Treat for Pill Delivery

NORTH KANSAS CITY, Mo.--(BUSINESS WIRE)--April 18, 2005--S&M NuTec LLC, the makers of Greenies(R), the original green smart treat(R), has added another innovative and award-winning pet solution to its arsenal of Smart Pet Products. S&M NuTec and Pill Pockets, Inc. are excited to announce that S&M NuTec has acquired the assets of Pill Pockets, Inc. Pill Pockets(R) is a healthy and palatable treat with a patented pocket to safely conceal and deliver medicines for dogs, cats and other pets. Veterinarian designed and recommended, Pill Pockets(R) are made using all human-grade meat protein plus other high quality, healthy ingredients that result in a treat that, when properly formed, completely conceals medicinal odors, making pill giving vastly easier.

Pill Pockets(R) was introduced in early 2003. Over the past two years, the product has been sold in hundreds of pet stores and veterinary clinics across the country. S&M NuTec has taken over all manufacturing capabilities and inventory and will start fulfilling orders immediately.

"In 1998, we created the smart-treat category when we introduced Greenies(R) and Pill Pockets, Inc. has done the same thing with the delivery of medicines," says Dr. Joe Roetheli, CEO, S&M NuTec, LLC. "We are always on the lookout for innovative solutions that improve the lives of pets and their owners, and Pill Pockets(R) is a perfect complement to our growing line of treats that promote overall pet health."

"As the success of our Pill Pockets(R) product grew, many of our distribution partners kept comparing us to the success of the Greenies(R) dental treat," says Dr. Bryan McGann, one of the founding partners of Pill Pockets, Inc. "When we met Joe and his team last summer at the Petco Managers Annual Meeting, where Pill Pockets was voted the fourth best new product out of over 800 new products, we understood the synergies right away...joining with S&M NuTec ensures even more pet owners will experience the benefits of our product in the future."

For more information on Pill Pockets(R), visit http://www.pillpockets.com.