SMALL WORLD TOYS Launches New ``Role-Playing'' Brand; Small World Living Toys Inspire Imagination, Creativity and Social Development

Bakery Set (Photo: Business Wire)

American International Toy Fair 2005
CULVER CITY, Calif.--()--Feb. 15, 2005--Small World Toys(R), a wholly-owned subsidiary of Small World Kids, Inc. (OTCBB:SWKD), today announced the launch of a new product line of child-sized role play environments under the brand name Small World Living(TM). Geared towards children ages 3 to 8, Small World Living toys provide opportunities for creative role play, while incorporating products that encourage a healthy lifestyle. The line includes a complete kitchen set with wooden appliances, cookware and healthy pretend food; all the items needed to create a "functioning" grocery store, including a cash register, scanner and grocery cart; and a sewing machine that really works.

Child development experts have long touted the importance of creative role-play in helping children to practice social skills, play out and resolve conflicts, develop leadership skills and increase their confidence levels in situations encountered in daily life.

"The Small World Living line incorporates modern themes and gives children tools to learn about familiar activities in a fun, interactive way," commented Debra Fine, CEO of Small World Kids, Inc. "This new brand complements our current collection of high quality specialty toys and also strengthens our long-term goal of building enduring imaginative play and role-play brands."

The Small World Living line will debut at the American International Toy Fair, February 20-23 at the Javits Center in New York City at Booth 1532.

Small World Living product launches include the following:

-- Super Sushi (8600102) This realistic sushi set encourages imaginative play and cross-cultural exploration. The set includes 14 pieces, including chopsticks, soy sauce, teacup, rice bowl and several pieces of sushi. Ages 3 and up. Retail price $9.99.

-- Boutique Bakery Set (8671000) Children can really cook with this 18-piece baking set! With all the cookware needed to prepare baked goodies -- a loaf pan, muffin tin, sifter, bowl and whisk, rolling pin, bear and heart molds and more -- little chefs-in-training will turn out delicious treats in no time. Ages 5 and up. Retail price $39.99.

-- BBQ Grill (8620106) and Backyard BBQ play food set (8650002) This kid-sized grill that comes with BBQ tools is ideal for make-believe backyard barbeques! Add our 20-piece set of pretend-play favorite BBQ foods and young grill masters can prepare picnic favorites all year long. BBQ Grill retail price is $125, BBQ food set $18.

About Small World Toys

Small World Toys, a wholly owned subsidiary of Small World Kids, Inc., develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. Its sales categories include infant, preschool, early learning, imaginative and active play, represented by award-winning brand names Ryan's Room(R), Gertie Ball(R), IQ Baby(R), and Neurosmith(R). The company also holds rights in the U.S. for specialty channel distribution for established, high profile brands, such as Little Tikes(R) and Tolo(R). Its products are sold in over 3,000 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores. See www.smallworldtoys.com for more information or call 310-645-9680.

Contacts

Crier Communications
J.P. Lincoln, 310-274-1878 (Media)
jp@crierpr.com
or
MKR Group LLC
Marie Dagresto, 818-556-3700 (Investor Relations)
ir@mkr-group.com

Contacts

Crier Communications
J.P. Lincoln, 310-274-1878 (Media)
jp@crierpr.com
or
MKR Group LLC
Marie Dagresto, 818-556-3700 (Investor Relations)
ir@mkr-group.com