SEGA Sells Visual Concepts Entertainment to Take-Two Interactive

SAN FRANCISCO--()--Jan. 24, 2005--SEGA(R) of America today confirmed that SEGA Corporation has agreed to transfer all common stock and related assets of Visual Concepts Entertainment (Visual Concepts), the developer of the ESPN 2K5 series of sports games, to Take-Two Interactive Software, Inc. This transaction, effective immediately, supports SEGA's global strategy to focus on entertainment properties that boost revenue and appeal to gamers in disparate markets.

The deal follows a recent announcement from SEGA SAMMY HOLDINGS INC. (SEGA SAMMY), the parent company of SEGA Corporation, detailing improvement plans for development studio and distribution structure in overseas markets. SEGA and SEGA SAMMY are not changing their earnings forecast for the year ending March 31, 2005 which was announced on November 10, 2004.

"SEGA is proud that it has fostered such a strong and critically-acclaimed sports franchise," said Hisao Oguchi, president, SEGA Corporation. "We remain committed to the North American market, focusing on delivering innovative products that are equally as profitable as they are desirable to the western gamer."

"The ESPN Videogames line has not been a key profit driver in the North American market for SEGA," said Naoya Tsurumi, CEO of SEGA of America. "While SEGA recognizes the strength and depth of the ESPN Videogames franchise, we must remain committed to growing content that will help boost revenues across all western territories."

The sale of Visual Concepts, totaling $24 million, includes Kush Games and all intellectual property related to the ESPN Videogames product line.

For logos and artwork visit the SEGA FTP site at: http://segapr.segaamerica.com.

About SEGA

SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

Contacts

SEGA of America, Inc.
Bret Blount, 415-701-4124
bret.blount@segaamerica.com
or
Access Communications
Jodi Oliver, 415-844-6227
joliver@accesspr.com
Molly Musler, 415-844-6230
mmusler@accesspr.com

Contacts

SEGA of America, Inc.
Bret Blount, 415-701-4124
bret.blount@segaamerica.com
or
Access Communications
Jodi Oliver, 415-844-6227
joliver@accesspr.com
Molly Musler, 415-844-6230
mmusler@accesspr.com